Czech Cultural Analysis Essay

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Cultural Analysis – Czech Republic

Missouri University of Science and Technology

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table of contents ii 1.0 Czech vs u.s. Culture – hofstede’s model 3 2.0 Czech business culture – trompenaaris classificaion 7 3.0 U.S. Business culture change needed 7 4.0 bibliography 9

1.0 Czech vs u.s. Culture – hofstede’s model

The Czech Republic has its roots as a former communist state known as Czechoslovakia. The fall of communism and the transformation to a democratic government has seasoned this country’s history. From the “Velvet Revolution” in 1989 to the charismatic leadership of the poet Vaclav Havel, the Czech Republic has developed well in the European cultures (Katz 2008). The Czech Republic
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“Rugged individualism” is a characteristic of many Americans and politicians. The Czech Republic, on the other hand, score much lower score on individualism, and tend to value the mentality that “we are in this together.” This can be seen in their different types of advertising in their country. Their advertising constantly appeals to family happiness, togetherness, and friendship focusing on groups of people enjoying life together (Taylor, 2002).

Masculinity is a dimension that characterizes a culture’s tendency toward valuing competition and success defined by winning at whatever the challenge, or the culture’s value of caring of others and quality of life. A high masculinity score would be the former and a lower masculinity score would be the latter. The Czech Republic and the U.S. have a very similar score here (Hofstede & Hofstede, 2005). They are both right in the middle of the scale and can be categorized as having a good balance between competition and striving to be on top as the winner, and caring for others along the way.

Uncertainty avoidance is a dimension that captures a society’s way that they deal with ambiguity. The anxiety of an unknown future can lead to a societal out pour that creates beliefs or institutions to try to avoid this anxiety (Hofstede & Hofstede, 2005). In the Czech Republic, the older generations tend to want to avoid uncertainty and are reluctant to take risks. This can most likely
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