D1- evaluate the influence different stakeholders exert in one organisation.

1106 Words Mar 5th, 2014 5 Pages
D1- evaluate the influence different stakeholders exert in one organisation.
In this assignment I will be evaluating the influence different stakeholders have in one organisation. A stakeholder is someone who takes an interest in a business whether it being small or big. For example, in Nike, a stakeholder could be an employee or a customer as they would have to take massive interest in the business.
Out of the two businesses I chose for P2 and M1, I will choose newsagents.
The first stakeholder I will evaluate is customers. In a newsagent, customers are the businesses main source of finance; this is because the customer’s main influence is to buy the newsagent’s products and services. Customers are external stakeholders which mean
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The employee’s main influence on the business is to help sell the products and services provided by the business. Employee’s want to help their workplace financially grow or maintain a balance so they can continue to get paid, because if the customers were not good at helping the business grow it is most likely they would get fired. This means that now they have no financial income to help them live. In most cases, newsagents are run by families so it would be unlikely the employees would provide bad services to the customers, and prevent the business from reaching financial goals.
Employees can have a major influence by giving added value to customers. What I mean by this is if an employee was to help a customer out whether it was setting up a tab, or just helping around the shop, what this could do is make the customer feel as if the business always has the customer’s best interests at heart. This could lead to repeat purchases and also customer loyalty. The customer is a newsagent’s main source of finance, and looking after their best interests is one of the employee’s main aims.
The next stakeholders I will be evaluating are the owners. The owners, just like the employees are internal stakeholders. One of the owner’s influence on the business would be to control the financial side of the business. This means that they are able to decide on what products to buy for the business, how they deal with costs such as heating, lighting etc… What owners want the most is
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