DISC Program Analysis

Organizational is comprised of core values, beliefs and basic assumptions within organizational life which helps guide and coordinate member behavior. Edgar Schein, a preeminent scholar of organizational culture research, argues that people can come to know organizational culture based on three levels of awareness known as: artifacts, values and beliefs, and basic underlying assumptions.

Organizational or corporate culture is the widely shared values within an organization that foster unity and cooperation to achieve common goals. The key to a productive culture is mutual trust. Organizations receive trust by giving it. Top companies stress high moral and ethical values such as honesty, reliability, fairness, environmental protection and social involvement.

Netflix finds its competition and strategic challenges against big names in the market –Google, Apple and Amazon to name a few (Roberts & Zahay, 2012). The challenge for Netflix lies in maintaining the innovative streak, which will add creativity and youth to its brand image and the brand itself. This innovative streak has to be continual and has to match the demands and preferences of the customers in their taste and liking. The brand and the company cannot afford to remain stagnant and rigid in the ever changing and demanding market place. The core competency that Netflix will have to focus on to meet this challenge is to develop and train its human resource. Effective and efficient human resource management will allow the company to tap into present and potential customers, as well as, allow the company to serve them appropriately.

The DiSC profile system is a specialized profile assessment system. It is designed to provide takers with a clue into which personality category they fall. Each characteristic is carefully laid out to determine which profile best suits you. In brief, the profile consists of four categories that include dominance, influence, steadiness and conscientiousness. Each profile consists of a description of various tendencies, the preferred environment where they feel most comfortable, the type of people they need to be associated with, and

This article resonated with me because, as a user of Netflix, I am interested in how the company is run, and how it became so popular. It is also interesting because last term I took a microeconomics course, and wrote an essay about the economics of Netflix. Since I have a fairly good idea about Netflix from an economic perspective, it is thought-provoking to view the same company from a leadership perspective and consider how the leadership influenced economics and vice versa.

Organizational or corporate culture is the widely shared values within an organization that foster unity and cooperation to achieve common goals. The key to a productive culture is mutual trust. Organizations receive trust by giving it. Top companies stress high moral and ethical values such as honesty, reliability, fairness, environmental protection and social involvement.

Organization culture is the matter that holds a company intact. This is what makes each

The following is a case study of Netflix, Inc. an American-based company that provides the streaming of online media to consumers in North America, South America, and parts of Europe. This case study will provide a brief overview of the company’s history along with four present-day challenges that the company will face as it tries to stay ahead of the competition. In its discussion of the present-day challenges that Netflix, Inc. faces the discussion will also relate the proposed challenges to the managerial challenges of globalization, diversity, and ethics. After each of the four anticipated challenges have been addressed then this paper will provide an analysis of the steps that Netflix, Inc. has already taken to keep the

Netflix began in 1997 as a revolutionary idea by CEO Reed Hastings and software executive March Randolph. Before long, in 1999 Netflix launched its major line of business, the online subscription service, which radically changed the way consumers viewed movies and television. For a young company in an innovative and growing industry, Netflix has set itself up for a tremendous journey. The company has had much success due to its adaption of a modern business model and strength in operations management. Its continued reliance on and improvements of operation management principles is necessary to continue growing and bringing in profits.

An organizational culture is a system of shared beliefs and values that are establised to help motivate and coordinate employees in the achievement of meeting the organization’s goals (Kinicki, 2012, p.229). The four types of organizational cultures are: clan, adhocracy, market, and hierarchy. By a company choosing what kind of culture and structure they will plan lays out the design of how an organization will function which gives an the organizational identity, it facilitates collective commitment, promotes stability, and shapes the workplace behavior by helping employees to understand the purpose and goals of the company, and how they intend to accomplish their goals (Kinicki, 2012).

subscriber base grew to nearly 29 million. All that aside, the approach is compelling because it derives from common sense. In this article I’ll go beyond the bullet points to describe five ideas that have defined the way Netflix attracts, retains, and manages talent. But first I’ll share two conversations I had with early employees, both of which helped shape our overall philosophy. The first took place in late 2001. Netflix had been growing quickly: We’d reached about 120 employees and had been planning an IPO. But after the dot-com bubble burst and the 9/11 attacks occurred, things changed. It became clear that we needed to put the IPO on hold and lay off a third of our employees. It was brutal. Then, a bit unexpectedly, DVD players became the hot gift that Christmas. By early 2002 our DVD-by-mail subscription business was growing

This issue can be explained with the model developed by Edgar Schein for understanding the organizational culture. Schein's model of organizational culture identifies three distinct levels in organizational cultures;

The approach taken by Netflix to transform the dynamics of its company culture is ethical in my opinion, because it provides a solid foundation for what it is that they expect from their employees, and how they will go about meeting those expectations. Upon reading the PowerPoint slides and listening to the “Planet money podcast”, I noticed Netflix took a utilitarian and Kantian approach in making this successful transition. Netflix’s idea of not caring or focusing on an individual’s hard work reflects the utilitarian theory being that they only care about the results. Although this concept may seem harsh to some, myself included, I do understand that you can work hard and still come up short, and this is what Netflix wants its employees to realize.

A strong organizational culture provides both the company and its employees with direction and stability. The culture within an organization can be powerful enough to effect employee attitude and behavior as well as performance and turnover ratio. According to many scientific studies, there are seven primary characteristics used to define the culture of an organization: innovation and risk taking, outcome orientation, people orientation, team orientation, aggressiveness and stability.

With the Netflix culture, employees are intrinsically motivated to perform at a high standard and to remain an employee with Netflix. The recognition strategy for Netflix begins with the recruiting and hiring process. To them, it is imperative to hire fully formed adults that are having the required skills to be high performers within their respective department. The Netflix HR department stated that in most organizations, 97% of the employees ensure that they are doing the right thing. It’s the 3% of employees that companies spend endless time and money to write and enforce HR policies to deal with the problems. The goal for Netflix is to not hire those 3% of employees. If they do, they easily let them go as a hiring mistake.