DMotes SWOT And Strategy Evaluation Paper

Blenz Coffee is a Canadian coffee company that provides an excellent atmosphere and specialty beverages to customers. It is located in British Columbia. The company provides a wide variety of products such as extensive line of premium coffee, tea, sweets, and snacks. Blenz Coffee products are distributed through its many franchise locations. The company was founded in 1992 by George Moen and his wife. The idea of the Blenz Coffee was to enhance customers’ way of living by offering the appropriate space and environment for people to gather and get to know each other. The company assures to provide premium products to its customers by gathering the ingredients from its original places from all over the world. As a result, Blenz

Justify why you chose your milestones. (Hint: use milestones from the scope statement or look for key merge or burst activities.)

Despite Peet’s Coffee and Tea being a corporate company, and the amount of stores it has produced, the goals and ambitions have not changed much. Coffee beans and tea’s are still the main focus of Peet’s and where they get most their revenue from. Bill Lilla, Peet’s executive vice president, said his company ensures quality through long-term relationships with growers, and by paying them more than the going rate. On the other hand, Starbucks Coffee insists their size has not affected quality, but it is hard to believe when their size is above and beyond the thousands. As the saying goes, too many cooks ruin the stew, and in this case, Starbucks would be the cooks, and its coffee and early aspirations are the

Gone are the days when customers would belly up to the bar expecting only drink and food choices they knew from watching ads. A good bar includes local, artisan, well-crafted choices, from snacks to beers -- but what about the coffee?

Service Business Analysis:The retail coffee industry in the U.S. has recently experienced rapid growth. The cool marine climate in southwest Washington stimulates consumption of hot beverages throughout the year. Coffee drinkers in the Pacific Northwest are finicky about the quality of beverages offered at the numerous coffee bars across the region. Despite low competition in the immediate area, JJB will position itself as a place where customers can enjoy a cup of delicious coffee with a fresh pastry in a relaxing environment.

The system allows consumers to buy a variety of coffee and make a cup of coffee that has the quality like the one you would buy in a gourmet coffee house for upwards of $3 to $5. Based on the surveys and focus groups that had been conducted people were looking for convenience, minimal clean-up, and great taste. Keurig made its decision to promote the system based on those factors and with units succeeding in local businesses now was the time to strike, while the “iron is hot”, a large percentage of survey takers said they would gladly buy the units that were proposed based on the information they were given.

Our Primary Assessment of Breach and Brew’s business plan is that it has a solid core business model with some unnecessary components that need to be phased out. The coffee delivery service and gym attachment to the business are aspects of the business plan we would recommend eliminating in favor of focusing on the core business of a coffee and brew house. There are definite advantages to having a owner so familiar with the desired clients, but there could be drawbacks to targeting such a specific consumer group while ignoring the rest of the market. Because Mr. Diaz is so familiar with the type of products he wants to sell in his coffee shop, but lacks any experience in apparel design we also recommend that Breach and Brew

The SCBU is focuses on producing, sourcing and selling coffee, hot cocoa, teas, and other beverages through a variety of super markets, convenience stores, restaurants, and also directly to consumers. It also produces coffees, teas, and other beverages to be single serve cups in the form of K-cups of Vue packs to go along with the sales of the Keurig Single Cup Brewing system. The SCBU increased sales for fiscal year 2012 by $586.7million, 61% of total sales, $1,550.4million.

As for other coffee consumption facts, brewing coffee at home declined from 2006-2011 with 75% of total coffee sales made “away from home” (High Beam Business, 2012). Furthermore, an interesting study revealed the growth in this target market: “another new and large growing target market within the coffee industry is college-age students and post graduate individuals residing in urban areas. These two segments account for the largest portion of coffee drinkers” (Scribd, 2012, Marketing

For the final summative task in Business Leadership, each group had to create a small business, and sell its product to the student body during Venture week. My group’s idea was to put a spin on iced coffee by creating delicious and unique versions of iced coffee.

Cameron’s Coffee was founded in 1978 by Jim Cameron and was later on purchased by Jim Kirkpatrick in 1999. The company specializes in ‘…premium flavored coffees, teas and powdered cocoa and cappuccino mixes (Petersen).’ Even though the coffee market is almost saturated, Cameron is looking to expand its operations not only in the United States, but in Europe and other continents. The company currently has a great advantage in this tight market, due to its dedication to quality. But in order to increase the probability for success, Cameron’s Coffee will need to expand its knowledge and involvement in technology and communication.

Starbucks’ lead in the specialty coffee industry exemplifies the result of deftly executing a well-planned business strategy. Moreover, Starbucks is well positioned for what is expected to be a continuing rise in the popularity of specialty coffee products. The question before Starbucks’ leadership, however, is what avenues will lead to Starbucks’ goal of remaining true to its core, the highest quality coffee products while providing a “total coffee experience” for its customers?

Starbucks demonstrated via the “Blonde is Beautiful” commercial the importance of knowing its strengths, weaknesses, opportunities and threats to create a successful marketing strategy, which was proven with the addition of the Blonde Roast Coffee. Additionally, this commercial demonstrated how Starbucks’ used the four P’s of marketing to create a

In general the coffeehouse industry in the United States was experiencing an increase in coffee consumption per capita due to the “Starbucks effect”. At this time Starbucks was operating approximately 20,000 stores in the United States and was living a fast expansion strategy worldwide.

Sitting, sipping, spending; these are all things one can do in a coffee shop. Coffee shops are in nearly every town in the US. This market has become separate from the rest of the dining industry by specializing in a variety of coffee and coffee drinks. Coffee shops have started to bring new tastes and options for consumers. Coffee shops are a luxury that are beginning to seem stable and perhaps permanent part of the economy, they meet a demand for out of home coffee and meeting spaces.