DUTCH LADY MILK INDUSTRY BERHAD NATURE OF BUSINESS Dutch Lady Milk Industries Berhad Malaysia is a

The company has been pioneer in field of business and also been responsible. The company has kept its objective very close to its heart and its initiative to reduce Carbon Footprint and water wastage to Zero by 2040 and Sustained source of supply for its food business by 2020 shows its commitment towards external stakeholders as well. They have been pioneer in field of business and have worked to improve its business

Vision: “Together we will build the world’s most extraordinary food company by nourishing people’s lives everywhere, every day”

Over the years, healthy, safe, nutritious, and essential milk has increased as a focus of safer and healthier foods in the public health industry2. Today, health Canada distinguishes that a safer and healthier milk is a major

Having a dairy in America is pretty easy but can also be hard because of the weather and the wild animals killing their cows. However having dairy in Holland is hard because they have limited land usage, there are so many people in Holland that it is hard to expand the dairy and most dairy’s in Holland only have around three hundred to five hundred head of milk cows because they run out of room. In America, if they have a dairy they can start out small and go as big as they want to for as long as they want to. The only thing they have to worry about is the neighbors because sometimes they will complain about the smell and tell them to move because they were here first. The milk cows in Holland give a lot more milk because of the weather, most of the time it is chilly or around seventy-five degrees and the cows are not stressed out so they give more milk. In America, the milk cows do not give as much milk during the summer as they do in the winter because of the temperature change also they get stressed out when the temperature is really

Throughout our lives we have been told that milk is good for our body and helps to toughen our bones. Drinking milk started when people domesticated animals for food, which happened around 7500 years ago in the central Balkans and central Europe. By that time consuming milk was not as common as it is today. It was only farmers in some specific regions that were using cow’s milk. Milk’s market grew the mass production of meat in the 15th century. Afterwards in the 17th century, the idea of eating out and going to restaurants was born and fast food industries, started using animal’s meat for producing their meals. The rate of milk users grew with the rate of meat users and milk’s market got bigger and bigger every day. Mothers

The Alaska Milk Corporation is already on its 44th year in the market and Filipinos grew up with this brand of quality milk products. It cannot survived throughout the 4 decades if they didn’t have the strong brand equity that they built all over the years.

Positioning: Frieslandcampina is located in an elevated position on the market of its kind. They sell high quality dairy products, which successfully satisfy consumer needs.

“Raw milk today is a fringe movement, a crusade of underdogs, a pesky mouse against the entrenched lions of medicine and industry.” The book The Untold Story of Milk begins with the undesirable situation of raw milk in today’s society.

When you consume your dairy products, do you ever wonder what cow it came from? Or when you go down the dairy aisle, do you have trouble deciding which milk to choose? The stores we shop at offer so many different types of milks, with different vitamins, percentage of fats and the prices vary.

If you switch on your television, you will definitely be bombarded with a wide variety of formula milk advertisements.These advertisements boasted their products that they can provide the best nutrition to babies and help babies develop a good health and a wholesome brain.However,with just a few click on your computer, you will find a treasure :breastmilk, which is more nutritious and beneficial to babies’ development.Yet,most of the mothers still choose to feed their babies with formula milk.Breastfeeding should be a mandatory feeding method in infancy in that breastfeeding is of enormous benefit to children health development, mothers’ body recovery and it helps build a bonding between mother and babies.

“To bring smiles to families everywhere through the pleasure if its products made with dairy

After six years of effort, which included redesigning the stores, the introduction of the non-food products into the Giant hypermarkets, the implementation of international retail standards that includes safety, cleanliness, structured training, and a vibrant shopping environment as well as centralized buying functions and improved operations, Dairy Farm has made Giant the undisputed leader in Malaysia's retail sector.

I have chosen the company named by Mc Donald’s for my assignment topic as it is a worldwide and well-known fast food company covered in Asia and Europe countries .

In 1950, Dutch Lady Industries is a manufacturer of dairy products in Malaysia. Previously, Dutch Lady Malaysia was under Royal Friesland Foods, it is a Netherlands-based multinational cooperative that dates back to 1879. Dutch Lady Malaysia is currently a subsidiary of Friesland Campina, which was formed in December 2008 as a result of the merger between Friesland Foods and Campina. In 1960, Dutch Lady Malaysia build a manufacturer of sweetened condensed milk themselves located in Petaling Jaya. After 50 years, they are still operating from the same production plant in Petaling Jaya and only they have enlarge their range of quality and delicious dairy products. Moreover, their products including Dutch Lady PUREFARM

Nestlé began with the merger, in 1905, of two rival milk companies, the Anglo-Swiss Condensed Milk Company (established 1866) and Société Farine Lactée, (established 1867) by Henri Nestlé (Nestle, 2015). Headquartered in Vevey, Switzerland, the new company’s growth was precipitous; mergers, global expansion and new products energised its progress. Within a few years of the start of the 20th Century it had manufacturing plants or warehousing facilities in several countries, including the United States, the UK, Australia, Singapore, Hong Kong, Bombay and Brazil (Bell and Shelman, 2009).