Dabur a Case

The characterization of the firm’s products and the brand is important for the firm to have a clear brands-product matrix. This is a graphical representation of the product and the brand of the firm. Such a matrix is very useful in assisting in marketing as it helps in the understanding of the brand lines as well as help in

Dabur Company was established in 1884 by Dr. S.K Burman which was trading company, by 2007. Dabur manufactured over 450 products which was sold in the Indian market with the help of network of 1.5 million retail outlets, 47 clearing and forwarding location & 5000 distribution channels. Till march 2007, company sales turnover is 22.6 billion INR. They offered the product like hair care, oral care, health supplement, digestive and candies, and baby & skin care product. Dabur company had eight manufacturing plant in India, organized around two main factories and six supporting factories and outside Birganj (Nepal), Dhaka (Bangladesh), Dubai (UAE), Cairo (Egypt) and Lagos( Nigeria).

Building on a legacy of quality and experience of over 131 years, Dabur is today India’s most trusted name and the world’s largest Ayurvedic and Natural Health Care Company.

“Herbal” wish went up to 15,8% from 5,7%, cosmetic effects up to 17,1% from 10,7% during a 5-year period from 2000 to 2004, but the “family Anti-Carvity / Tartar” - still a leader with 28,5%. (29,8% drop). Again, tastes’ adaptation is essential to satisfy the local market needs.

As markets and customer needs evolve; brands can lose customers to new competitors. In addition, brands can become diluted as product or service offerings become commodities. When a brand loses meaning and relevance to target customer, a new brand promise should be defined so the brand can be repositioned.

It is the leading consumer goods company in India. The name Dabur is derived from the Devanagri

Dabur India Ltd is one of India’s leading FMCG Companies with Revenues of over Rs 6,146 Crore & Market Capitalisation of US $5 Billion. Building on a legacy of quality and experience of over 127 years,Dabur is today India’s most trusted name and the world’s largest Ayurvedic and Natural Health Care Company.

Dabur India Ltd is one of India's driving FMCG Companies with Revenues of about US$750 Million (over Rs 3416 Crore) and Market Capitalization of over US$3.5 Billion (over Rs 16,000 Crore). Expanding on a legacy of value and experience of more than 125 years, Dabur is today India's most trusted name and the world's biggest Ayurvedic and Natural Health Care Company.

The Indian pharmaceutical industry has become the third largest producer in the world in terms of volumes and is poised to grow into an industry of $20 billion in 2015 from the current turnover of $12 billion. In terms of value India still stands at number 14 in the

Keller, K., Apéria, T. and Georgson, M. (2008). Strategic brand management. Harlow, England: Prentice Hall Financial Times.

Over the past long period, products and brands continue proliferate. A good analysis and understanding of brand value and market segmentation is more essential than ever. Based on the theory of brand, product, market segmentation and target, a new product will be developed in the market to improve company’s performance and make profit. The information generated from this report is used for strategic planning, resource allocation and tactical marketing.

The study of brand equity has grown increasingly popular as brands have become essential to companies. Brands blend science and psychology together and

Everywhere you look, you see a company’s branding; its’ in social media, its’ online, its’ on television, its’ on billboards, and its’ in magazines, etc., commonly one of the most overlooked sources of a company’s competitive advantage is their brand. There is more to branding than just the advertising that a company does or the catchy names they attach to their products. The value of a company’s brand is derived from the value the brand holds for its consumers. On one hand, branding can be extremely difficult to obtain and very expensive to establish, on the other hand, branding can be very delicate and easy to demolish. This mini concept paper will discuss my topic, the theoretical framework, the research question(s), the literature

One of the fiercest battles between brands through the years is the battle between Coke and Pepsi. How effectively these brands market their products determine their market share. We learned in our lesson that a brands marketing strategy is comprised several components called a marketing mix. The marketing mix is composed of four areas; product, price, placement and promotion. Through many years of success and failure these brands are ripe with illustrations of marketing successes and failures. It is my desire to draw from these examples and describe each brands marketing mix. Let’s start with PepsiCo.

Dabur India Limited is the fourth largest FMCG Company in India with Revenues of over US$1 Billion (Rs 5,283 Crore) and Market Capitalization of US$4 Billion (Rs 20,000 Crore). Building on a legacy of quality and experience of over 127 years, Dabur is today India’s most trusted name and the world’s largest Ayurvedic and Natural Health Care Company. Dabur today operates in key consumer products categories like Hair Care, Oral Care, Health Care,