Daimler 's Corporate Social Responsibility

Corporate social responsibility (CSR) is a broad term used to describe a company's efforts to improve society in some way. These efforts can range from donating money to non-profits to implementing environmentally-friendly policies in the workplace. CSR is important for companies, non-profits, and employees alike.

The failure of CSR in the Volkswagen scandal can be explained partly because the concept is wrongly used by the company that there is no integration between company’s values and its CSR activities. Moreover, the concept itself is flawed because it somewhat contradicts the profit motive which companies inherent seek.

It is often said that a structure is only as strong as its foundation. This same principle can be applied to a business. In this case, the foundation is the stakeholders and the company’s corporate social responsibility strategies, both of which play a crucial role in the long-term success (or strength) of the company. Bombardier is a Canadian aerospace and transportation company which was founded in 1942 in Valcourt, Quebec as a snowmobile company. As its success grew, Bombardier expanded into one of the world’s leading transportation manufacturers; a multinational company, and evidently a highly successful one. The focus of this report, however, will not be on the overall success of the company, but on the company’s disposition

Corporate social responsibility (CSR) refers to business practices involving initiatives that benefit society (2). CSR may also be referred to as "corporate citizenship" and can involve incurring short-term cost that do not provide an immediate financial benefit to the company, but instead promote positive social and environmental change(1).

Once the company have agree on the idea of CSR program, the company should do it in way that make connection between  what a company can do for society, and how it will affect its business. When a company like Coca-Cola, for example, contributes $88 million annually in different CSR programs or when Microsoft donates almost $300 million annually to nongovernmental organizations around the world there have to be some good explanation on why they do this and how it help the company image and position in the world. Nike in the other had they realize after getting burned by bad publicity because of attack of negative press and large-scale protests from those who claimed its contract employees were paid low wages and working in dangerous conditions in overseas factories. They have to invest time and energy into their CSR programs to reduce the negative environmental impact.

Being one of India’s largest beverage companies, coca cola takes CSR seriously through a wide range of initiatives. However this has not spared the company of criticism and conflicts with the local communities.

I am writing this paper to discuss the different corporate social responsibilities (CSR) that Crayola, Disney, Google, Lipton, and Tyson are involved in and to determine their productiveness. First, I will provide you with the history of these corporations and then I want to tell you about their CSR initiatives. I will evaluate each business and deduce whether they are really socially responsible or not.

Corporate social responsibility (CSR) is a term used to describe a company’s efforts to improve society in a certain way. These efforts range from donating money to an organization such as a nonprofit organization, to implementing environmentally friendly policies in the workplace. This idea is not required for companies; instead it is something that companies do to improve their communities. The way companies practice CSR is different from company to company, and some companies may not even practice it at all.

The first company I chose for not being socially responsible is volkswagen. Volkswagen is a company found in germany that was the largest automaker in the world in 2016. Volkswagen was founded in 1937 by German Labour Front. What Volkswagen did that was socially irresponsible was that they found a way to make their engines so that after initial test drives the computers in the vehicles would turn off like a “safe mode”.

References: http://www.businessnewsdaily.com/4679-corporate-social-responsibility.html By Nicole Fallon, Business News Daily Assistant Editor June 19, 2015, 10:12 am EST See more @: http://www.businessnewsdaily.com/4679-corporate-social-responsibility.html#sthash.WryFEojn.dpuf https://en.wikipedia.org/wiki/Corporate_social_responsibility This page was last modified on 24 July 2015, at

Corporate Social Responsibility (CSR) describes programs adopted by a company in addition to their profit-making ventures. These programs are specifically intended to integrate environmental and social concerns into regular business operations. More than just charity, they act as the “conscience” of the company and balance the social and environmental actions of the company with the desires of the shareholders. (“What is CSR?,” 2015) As a multinational corporation valued at billions of dollars, Bank of America has a large impact on its employees and surrounding communities.

The long and commonly held belief was that the only responsibility of business was to maximize the wealth of its shareholders. Today, however, companies must be socially responsible and focus on what is now called the “Triple Bottom Line” that is compromised of: environment, economy and people. All of this ties into the sustainability goals that companies are now setting for themselves to show the public that the firm is socially responsible. Recently, Volkswagen has been the center of controversy, because their diesel engines had a device that could detect when they were being tested and change their performance to improve the results. Volkswagen’s recent debacle has highlighted how failing to be socially responsible can come back to haunt a company.

As with every company, there are 3 levels of social responsibility. The first being Profit responsibility, the second being Stakeholder responsibility, and the third being Societal responsibility. Profit responsibility is described as the simple duty of companies to maximize profits for their owners or stockholders. Stakeholder responsibility focuses on the obligations an organization has to those who can affect achievement of its objectives. Finally, Societal responsibility refers to the obligations that organizations have to the preservation of the ecological environment and to the general public. I personally believe that Volkswagen has pursued Profit responsibility and Societal during the beginning but not towards the end. I would say that both of these responsibilities relate greatly in VW’s case. Volkswagen was pursuing the Societal aspect during the early years of sustainable research

CORPORATE SOCIAL RESPONSIBILITY (CSR) is a term describing a company’s obligation to be accountable to all of its stakeholder in all its operation and activities. Socially responsible companies consider the full scope of their impact on communities and the environment when making decisions, balancing the needs of stakeholder with their need to make profit.

H&M and Volkswagen both have advantages and disadvantages in CSR. For environmental aspect, H&M and Volkswagen both have disadvantages. H&M was intentionally faking GM cotton as organic cotton and it was damage the ecological balance. However, H&M still do some positive things to keep environment better. Volkswagen cheat on consumers and government by claiming to have green industry. Nevertheless, Volkswagen joined the Global Compact to protect the environment.In this aspect, H&M is better than Volkswagen. Another aspect is children production, H&M focus on child’s right and Volkswagen pay attention to children’s safety. H&M and its partner UNICFE are support child’s right and education development. Volkswagen donated child safety seats to China and they encouraged their employee help people who need help. These two companies both have advantages in child protection;but H&M have more function of children protection. Therefore, H&M is superior to Volkswagen. After comparing these international companies, H&M probably do better in these fields. Both of them have long way to go and they should pay more attention to