Book Review of Predictably Irrational Predictably Irrational, [Dan Ariely (2008); HarperCollins Publishers, USA] Introduction Dan Ariely is a Behavioural Economist, and has written this book fantabulously. He has added humour to talk about human emotions. He takes a lot of interest and finds it interesting figuring out of what really influences Human behaviour and decisions. Through out the book, it will be very interesting…

Gagandeep Singh Book Review A thesis can be defined as something an author tries to prove to their audience. A History of the World in Six Glasses by Tom Standage provides a very brilliant thesis. Tom Standage’s thesis is to inform the audience reading the book about the six vital drinks that helped make up history. He explains this by showing how the drink influenced major events around the globe. He begins with beer which the oldest from the six drinks and ends with the youngest drink Coca-Cola…

communicate with each other and act like humans. Animal farm is a book concerned about the politics of leadership and the rise of fall of great leaders; also the events surrounding the Animal Farm are mirrored to the events that took place during the Russian Revolution. There is also a relevance and resemblance of the occurrences in the book with the operations of a business and business communication. Within the content of the book, there were many parallels identified that existed with business…

BOOK REVIEW FREEDOM IS NOT FREE BY SHIV KHERA Submitted by: Particulars of the Book Title in full : Freedom is Not Free Written by : Shiv Khera Publisher : Macmillan India Ltd Price : Rs 295 Pages : 223 pages Aim 1. To review the book “FREEDOM IS NOT FREE “by Shiv Khera. About…

2010 Rauschenbusch, Walter. A Theology for the Social Gospel. New York: The MacMillan Company, 1917. 279 pp. Culturally speaking, Walter Rauschenbusch may have been years ahead of his time. From the very first chapter of his most famous work, Rauschenbusch’s passion for social justice is quite evident. He certainly had his finger on the pulse of his current generation, noting the compelling movement of the college students of his day to social service (3). It could be argued that the current…

them. The first essay that shall be analyzed is the shorter of the two and it is titled "The Cost of Social Norms” by Dan Ariely. Within his article he discusses the intrinsic differences between the two worlds in which we live, one being controlled by social norms and the other by market norms. He illustrates this point by providing a glimpse into what would happen if one were to act upon a social norm governed instance with market norm intentions, such as attempting to pay a family member for providing…

BOOK REVIEW COMPANY COMMAND THE BOTTOM LINE BY: JOHN G. MEYER,JR. IG ASSESSOR STUDENT OFFICER LT ABHISHEK SHARMA YO’S FD-1606 ‘B’ TP CONTENTS 1. Introduction 2. About the author 3. About the book 4. Quality of presentation…

Book Review Making Islam Democratic: Social Movements and the Post-Islamist Turn Author: Asef Bayat Book: Making Islam Democratic: Social Movements and the Post-Islamist Turn. Publisher: Stanford: Stanford University Press, 2007. Hardcover: 320 pages ISBN-10: 0804755949 ISBN-13: 978-0804755948 Key-words: democracy, Egypt, Iran, Islam, Middle East, political history, political theology. Reviewed by: Jacob Greenberg hile other disciplines in the social sciences and humanities have made use of comparative…

Claude Steele, in his book “Whistling Vivaldi,” sheds new light on how pervasive stereotypes can influence individual’s behavior and academic performance, and how they perpetuate in different social groups. Stereotype threat, as defined by Steele, is “being at risk of confirming, as self-characteristic, a negative stereotype about a social group one identifies with.” (Steele, 1997) It is a general phenomenon – standard predicament of life – that springs from intersubjectivity. (p.5) We tend…

INDIVIDUAL DYNAMICS AND LEADERSHIP – BOOK REVIEW The Difficulty of Being Good by Gurcharan Das CONTENT S. No. Topic Page No. 1. Introduction and summary 1 2. Objective of study 1 3. Method of study 1 4. Critical Analysis of Chapters 2 4.1 Duryodhana’s Envy 2 4.2 Draupadi’s Courage 2 4.3 Yudhishthira’s Duty 3 4.4 Yudhishthira’s Remorse 4 4.5 Arjuna’s Despair 5 4.6 Krishna’s Guile 6 4.7 Bhishma’s Selflessness 6 4.8 Karna’s Status Anxiety 7 4.9 Conclusion 8 5. Key Learning…