Dane S Claussen's Paper on Cognitive Dissonance, Media Illiteracy and Public Opinion on News Media: A Critical Analysis

Today’s media (news) plays an enormous role in the lives of people in directing a specific perception of the world around them. Most often media conduct's a subconscious effect upon its spectators in which the upshots are deliberately or illdeliberatly towards a particular topic.

It being the leading source of news since the printing press. We put our faith in the media to report accurate facts unbiasedly. Between 1983 and now the media industry has consolidated from 50 individual companies to 6. That means that though the impression given is that there are a multitude of sources to attain information, the messages being communicated are all one in the same. The limitation of media sources cause a ripple effect of limited information, allowing these companies to control the public’s perception on

The media is an important part of our daily lives. It shapes and molds the lens through which we see the world. It controls everything you see, read, and hear. Media also determines what is said, who said it, how it can be said, and who can hear it. The news for a lot of Americans calls them into action. Depending on what is being discussed it can really sway your emotions. The News can make you happy as well as make you sad or angry. Contrary to popular belief manipulation does not require a device or hypnotism; we are being brainwashed right before our eyes. Television is that most sophisticated media of worldwide communication and viewers are completely susceptible to the media molding their opinions and attitude; as well as influencing what is acceptable and what is not. There is an unconscious “groupthink” mentality that taints news coverage and allows only one side of a debate to receive a fair hearing.  When that happens, the truth suffers. In this essay, I will discuss the types of bias and manipulation, how it affects us, and the ways to prevent it.

Once Jim Morrison said that whoever controls the media controls the mind. This shows that he had recognized the immense power and influence that the media has in our day to day lives. The media plays a very important role in the society as the source of information for every person. Hence, it is very hard for the modern society to live without the media. As a result of the media being the major source of information in our society, it is an undeniable fact the media shapes people’s opinions, attitudes and actions on particular issues (Czopp & Monteith, 2006).

Robert J. Samuelson’s essay, “Picking Sides for the News,” details the problem of citizens only hearing the news that they want to hear through statistics. Samuelson begins his essay by giving the reader the opinion of Americans in regards to news being reported. He goes on to say that Americans are increasingly choosing to listen to news based on “partisanship,” meaning conservatives listen to Republican news and liberals listen to Democratic news. Samuelson highlights the fact that most Americans are starting to not believe what they hear in the news, partisan growth resulting because of the distrust. Samuelson concludes his essay by describing why the reader should care. He believes the reader should care because the media’s bias’ are shaping

Assignment: As the documentary Miss Representation explains, “The media is now the message and the messenger.” Every day, we take in countless hours of media that influence how we view others and in turn how we view ourselves. It is our responsibility to consume media in an intelligent way AND fight back against negative messages put forth by the media.

The power and consequently the responsibility of media, especially mainstream, is something that shouldn’t be underestimated. It often sets the agenda amongst the general public and is the reference point for the majority of the discussion surrounding it. For many, what they see and read in the media forms the basis of their opinions on most important topics. Despite warnings not to, many believe that everything they read in the media must be true.

Robert J. Samuelson’s factual article, “Picking Sides for the News,” is an essay that describes the different views and opinions on American news by American citizens. Samuelson claims that most Americans see people in the news business as “sloppy, biased, and self-serving.” He states that the news industry is divided by political views; Republican and conservative, and Democratic and liberal. Based on your political standpoint, you may find different news stations more supportive than others. Samuelson shows support to his viewpoint that many news companies “make news rather than just report it.”

News has spread around through different means and has rapidly evolved in just the past few hundred years, from newspapers, to news channels, and now also through online media. The purpose of these news outlets is to inform the population on current events locally and internationally. Many people feel as if the news does a good job in captivating audiences and influencing them, but wonder if they are actually reporting the news accurately. In their article, “Pictures in Our Heads,” Anthony Pratkanis and Elliot Aronson thought the same, and made statements stating that the media does effectively influence the population and insinuating that the media does not always portray their coverage accurately; this

In Steven Pinker’s article, “Mind Over Mass Media”, the author illustrates the intellectual benefits obtained from mass media and argues that the media doesn’t have a negative effect on our brain. His examples are the great American crime decline not because of new technologies, the predictions that the new technologies would be harmful were wrong. Not only just the crime rate decline but also the I.Q. level rose continuously. With any new media that has emerged some people continually believe that our brain power and skills will plummet. The article points that people need to use new technology with self-control. As the author concludes, that “the Internet and information technologies are helping us manage, search and retrieve our collective

The “roots” of bias in the media date back to the nineteenth century, and criticism about bias partly reflects a controversial idea about what exactly is the media’s role and purpose. Newspapers and television alike are suppose to exist to relay objective, factual information gathered and communicated by journalists and reporters.

U.S. adults spend, on average, over 10 hours everyday consuming media. Media is everywhere around us, whether it is the internet, television, newspapers, or even the ads that you see outside everyday. Americans are surrounded by media and it is practically impossible to avoid media for the average American. For the most part, we look towards media to make sense of the senseless, and to show us what the difference is between the lies and the truth. Many Americans feel as if the media would never skew from the complete and utter truth. But, that is a false assumption, the media, like everyone else has an opinion on topics and many times they use their great voices to make the consumers develop the same opinion.

Cognitive dissonance is a physiological conflict resulting from out of place beliefs and attitudes held at the same time (Webster, n.d.). In layman’s terms this means having thoughts and attitudes that are not always the same as the general public’s thoughts. In this essay you will be given one example of cognitive dissonance from the media.

The media controls many thoughts and facts given to the public that may or may not be true. With the Internet at fingertips across the world, news spreads faster with little evidence provided. Over the last century, the world’s speed increased with news inventions such as cars, electronics, and the Internet. Society’s mindset transformed from hard working to free handouts; therefore, when news sources make a statement, humankind believes it without researching the topic at all. Sometimes, news reporters make legitimate statements that are misinterpreted by readers. The words of the writer are at fault for perspective or understanding of news rather than the interpretation the readers obtain.

The belief that journalism is in decline has triggered major alarms, because society needs an informational environment that is easily available to all citizens such as newspapers. There is a large body of journalist that suggests that if television has taken over from the press as our main source of news this may limit our capacity to learn about public affairs; newspapers are believed to be far more effective than television at conveying detailed information necessary to understand complex and detailed issues. There is also widespread concern that if journalism fails as a profession it will not be able to reach large sections of the community, particularly younger or less educated readers. This may reinforce a growing gap among citizens between the information that they receive.