sweeteners promising to deliver the same sweetness or even more sweetness than natural sugar (some offer as much as 200 times more sweetness than sugar) but with a much lower calorie content, or some even no calories at all. Artificial sweeteners such as Splenda, Sweet n’ Low, NutraSweet, and Equal have become popular as “better alternatives” to table sugar, promising to help battle weight gain and actually assist in losing weight. However, does this make it the healthier option? As with all things, both
The massive appeal for artificial sugars and sweeteners in America started out in the 1970s and 1980s and has affected American eating habits ever since by its dominance as the most used form of sugar. (Frincu-Mallos). Parallel to its introduction to the food industry, American society at that time was struggling with an onslaught of health problems and diseases. Some have wondered if there is a relationship between the introduction of artificial sweeteners and the rise in American health problems
A BRAND AUDIT Table of Contents Introduction: 3 Brand Inventory 6 Brand Elements: 6 Diet Pepsi and Pepsi Company Profile (appendix)– (To be added) 9 MARKETING MIX: 9 Product Characteristic and Attributes 9 Price 11 Promotion 12 Points of Parity and Points of Difference between Diet Coke and Diet Pepsi – (To be added) 15 Brand Exploratory 15 Brand Awareness 15 Brand Image 16 Interpretation of Brand Exploratory: 19 Introduction: No one thought a drink sold for five
What is aspartame? Aspartame is an artificial sweetener used in as a sugar replacement in food and beverages. Which was an accidental discovery in 1965 when 2 amino acids were mixed. Physical and Chemical Properties? Chemical Properties Physical Properties Aspartame has a molar mass of 294.3g/mol. The chemical formula for Aspartame is C14H18N2O5 Aspartame is soluble in water in small amounts at a time (However if people were going to use solute Aspartame to use in a beverage, a small amount would
Aspartame Intolerance – Case Study Introduction: Aspartame was finally approved by the U.S. Food and Drug Administration (FDA) in 1981 for dry food, in 1983 for soft drinks and in 1996 for all foods. In 2006, it was permitted for use throughout the European Union on a safety dose of (40 mg/kg). – (Devi Rathinasamy, S. 2014) No food ingredient has split opinions and generated such debate quite like the artificial sweetener aspartame. Aspartame can be found in more than 6,000, products worldwide, over
products that call for this method would be makeup, dishwashing liquid, and drain cleaner. The LD50 stands for the legal dose of 50 which determines which dose given resulted in the death of 50% of the animals. This is mainly used to determine the dangers of chemicals until the animals die or are killed. These delicate creatures are being denied the behavior that is only their natural instinct. Would you allow a child to be caged in a confined space, tortured, mutilated, all for the testing of say
Believe it or not, there was a time when what we put on our dining room table was fresh, simple, and real. Now, that fact is extremely difficult to wrap our heads around, especially those of the younger generations. Today there are multiple concerns about what we are putting into our bodies. With modern technology advancing at such a rapid rate, we are watching our food change at the same pace. Fresh fruits and vegetables have a much longer shelf life and the list of ingredients on packaged foods
Lab Manual Introductory Biology (Version 1.4) © 2010 eScience Labs, LLC All rights reserved www.esciencelabs.com • 888.375.5487 2 Table of Contents: Introduction: Lab 1: The Scientific Method Lab 2: Writing a Lab Report Lab 3: Data Measurement Lab 4: Introduction to the Microscope Biological Processes: Lab 5: The Chemistry of Life Lab 6: Diffusion Lab 7: Osmosis Lab 8: Respiration Lab 9: Enzymes
Executive Summary This project focuses on finding ways of making P&P a more competitive company. To do this I interviewed P&P’s management in order (i) to understand the company and its decision making process, and (ii) to get data that are important for my analysis. Furthermore, I conducted a field research in an attempt to understand consumer habits, tastes and price sensitivity when it comes to ice cream. Moreover, I went through relevant literature about marketing strategy and case