A former Chinese political prisoner described his experience of brain washing: “You are annihilated, exhausted, you can’t control yourself, or remember what you said two minutes before. You feel that all is lost. From that moment the judge is the real master of you. You accept anything he says”. The strategy to which he is referring to is sleep deprivation. Research done by social psychologist Daniel Gilbert offers some insight into the fact that we are more susceptible to others influence tactics when we are tired. In a series of studies Gilbert found evidence that upon hearing someone make a statement the recipient accepts the message as true. It is only with mental effort, a fraction of a second later; the listener recognises the statement to be false and then rejects …show more content…
Studies have also demonstrated that distraction has a similar effect on people’s susceptibility to influence. We all know that caffeine helps keep us alert, but can it also make us more persuadable? To investigate this Pearl Martin and her colleagues asked participants of their study to drink a drink resembling orange juice. The researchers had spiked the orange drink with caffeine before giving it to half of the participants. Shortly after drinking the juice, all the participants read a series of messages containing a good argument for a position on a controversial issue. Those who consumed the caffeinated drink were 35% more likely to agree with the statement than those who had not had the caffeine. However when this was tested with a message with weak arguments the caffeine had little persuasive power. The findings of this study could be beneficial to choosing when to present a pitch, a good time to make a presentation would be early in the day when clients may have had a morning caffeine fix. Or have coffee or caffeinated drinks to hand should make your audience more receptive to your
Does the way we consume caffeine determine our social standing? “Java Man” by Malcolm Gladwell is an essay describing caffeine’s effects, social standing, and acceptance by society throughout time. Malcolm Gladwell recounts how caffeine appeals to different classes when used in different beverages and gives examples of how this legal stimulant affects the body. Caffeine is the stimulant of choice for many to get them going in the morning and socialization with others. Malcolm Gladwell gives examples of a very short and unconventional study, which showed the harmless impacts of caffeine and how caffeine is consumed by a variety of age groups in many ways. In “Java Man”, Malcolm Gladwell says it best, “At one moment, in one form, it is the drug
There have been many experiments performed trying to find the correlation between sleep and memory. One of these experiments has showed that different stages of sleep has different effects on memory for instance, not only has sleep been seen to combine new memory with old long-term memories, but also helps stabilize memory (Born & Rasch, 2013). Using the Memory Interference Test (MIT), Amir conducted an experiment to further confirm the conclusion that the sleep improves a person’s memory. The experiment compared the amount of correctly remembered pictures by a sample people who had eight hours of sleep compared to a sample with only four hours of sleep. The hypothesis is that there is a correlation between the amount of sleep a person
1. To assess the effect of caffeine on persistence researchers assign their participants to a group that gets a non-caffeinated beverage or a group with a caffeinated beverage. They measure how much time the participants spend on a difficult puzzle.
Picture a long, stressful day where an avalanche of work completely exhausted your energy. The only thing worth looking forward to is coming home to relax while tuning into your favorite television show. In between the show, a commercial comes on to propose an energy drink built to help overcome those prolonged and demanding days at work. Advertisers are known for creating the most influential and effective way to launch their products to the general public. In the article “Men’s Men and Women’s Women”, author Steve Craig suggests that advertisements rely on stereotypes in order to manipulate consumers. Likewise James Twitchell, author of “What We are to Advertisers” strengthens Craig's reasoning by discussing the methods of persuasion that capture their respective audience’s attention to create a good commercial and sell a product. Both authors focus on the different techniques used by the advertising industry. Through their supporting demographic and psychographic evidence, they utilize advertising to show a strong correlation between each other. By using subtitles both authors explain the distinctive stereotypic profiles that are formed just from advertisers constantly examining the target audiences in order to create a connection with the product and the consumer. Twitchell reinforces Craig's position by introducing the different types of profiles advertisers target and be recognizing the effects of the method pathos and logos has
The article Sleep deprivation and false memories reported two studies, but only study one will be summarized here. The study done here is to see if amount of sleep is associated to false memories. This study is a correlational study because it is looking for the association of natural occurring variables (i.e. the amount of sleep one gets). The independent variable of this study is the amount of sleep the participants had, either they were sleep deprived or not. The dependent variable is whether or not they had false memories. The participants were made up of one hundred ninety-three undergraduates from the University of California, Irvine, 76% of which were female and 24% were male. The participants were divided into two different groups based on their self-reported sleep duration only on the night prior to the study session. The participants who reported five or fewer hours of sleep were put in the restricted sleep group, those with more than five hours were put into the reference group. Neither group differed meaningfully on age, gender, race-ethnicity etc.
A. Attention material/Credibility Material: Many people drink energy drinks in order to get them through the day, thinking that by getting a boost of energy it will help then, but it hurts you more than you think. How: This year research documented a jump in energy drink related emergency room visits and politicians and consumers called upon the FDA to look into deaths associated with energy drinks. The amount of caffeine added to energy drinks is not regulated by the FDA (http://www.cnn.com/2013/02/06/health/time-energy-drink/)
Specific Purpose: To inform my audience about what caffeine is, the effects of it, and the withdrawal symptoms.
Caffeine consumption was associated with fewer cognitive failures. This effect was apparent when non-consumers were compared with consumers which suggest that caffeine withdrawal did not underlie these effects (Smith 2001).
Sleep deprivation is prevalent in industrialized societies and has been linked to serious health issues and traffic accidents. This essay views sleep and sleep deprivation from five different motivational perspectives in order to gain a holistic understanding of the phenomena. From evolutionary, psychodynamic, behaviourist, cognitive, and hierarchy of needs perspectives, it is inferred that the cognitive and behaviourist perspectives uphold the most merit for gaining understanding into sleep and sleep deprivation. However, it is
What do the effects of sleep deprivation have on people? When a person does not get enough sleep, he or she is depriving his or her body of something that it needs. A delightful sleep is one of the most satisfying human experiences with a role to play in supporting a good mood and cognitive acuity as well as in promoting physiologic balance and resilience (Chittora, Jain and Suhalka). People think because they get an insufficient number of hours of sleep, they will not have an emotional impact by it. Sleep is a required need for peoples’ day to day life to be able to perform and stay healthy emotionally and physically. The effects of sleep deprivation are an issue because it affects mood, performance, and health.
C. Sig. Of Topic -Connection – Caffeine is pervasive in our society these days and every few months we hear about how a study has shown that it is bad for us or good for us. What are we to believe?
According to Smith (2001), he found that cognitive performance over the course of a working day was improved more in people who consumed above average amounts of caffeine than those who consumed less than average (Smith 2001).
Thesis Statement: Caffeine is something that almost everyone has consumed and some people are even addicted to, it has negative and positive effects on one’s health.
A. Attention material: Do you ever feel like you will never make it through the day without caffeine? Is your first thought in the morning to get yourself a cup of coffee before you can even get your day started?
The number of hours of sleep each person needs depends on many factors, including age. Infants need nearly 16 hours a day, while teenagers require about 8-9 hours on average. For most adults, 7 to 8 hours a night appears to be the best amount of sleep. Women in the first three months of pregnancy often need several more hours of sleep than usual. The quantity of rest a person needs also improves if he or she has been deprived of sleep in previous days. Getting too little sleep creates a "sleep debt," which is much like being overdrawn at a bank. Many studies make it clear that sleep deprivation is dangerous. Sleep-deprived people who are tested by using a driving simulator or by performing a hand-eye coordination task perform as badly as or worse than those who are intoxicated. Sleep deprivation also magnifies alcohol's effects on the body, so a fatigued person who drinks will become much more impaired than someone who is well-rested.