Danone Case Study Essay

7368 Words30 Pages
Danone
Case Study

Contents Page

Executive Summary Pg. 3

Introduction Pg. 4 Background Pg. 4

Problems Pg. 5 Issue 1- Lack of formal IT systems Pg. 5

Issue 2-Lack of incentives & rewards Pg. 5

Issue 3-Geographical dispersion Pg. 6

Issue 4-Development of Networking Attitude Pg. 8 -Why should the issue be addressed Pg. 8 -Competitive Advantage Pg. 9

Recommendations/ Strategies Pg. 10

Deeper/Wider/Richer Advantages & Dissadvantages APPENDIX

Deeper strategies Pg. 10 -Marketplaces Pg. 11 -Who’s who Pg. 11 -Communities Pg. 12

Risks & Barriers Pg. 13
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However, Danone may need to consider extending its concept deeper, richer or wider to determine whether the benefits may be higher than they currently are (Edmondson, et al., 2008).
Background
Danone’s success is largely attributed to the knowledge and abilities of its employees. The sharing and retaining of this knowledge is extremely important in ensuring the long-term effectiveness of Danone. The Networking attitude initiative was launched at a Danone conference in the fall of 2002 as a means of circulating good practices and enabling the sharing of knowledge across groups in the geographically dispersed company (Edmonson et al, 2008, p. 1-8). Several tools have been developed as part of the initiative, most notably knowledge “marketplaces”, a “who’s who” internal directory system and sharing networks (Edmonson et al, 2008, p. 1). From 2004 to 2007, Danone employees shared almost 640 good practices with colleagues and overall, the Networking attitude initiative has made practical information accessible to about 5000 of the more than 9000 Danone managers around the world. The initiative has incurred very little cost and was seen highly successful by 86% of general managers according to an internal survey (Edmonson et al, 2008, p. 1).

Problems
Issue 1 – Lack of formal IT systems
The knowledge that is shared amongst employees at

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