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Danshui Plant No.2

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INTRODUCTION

DANSHUI Plant No.2 is located in southern China was a contract manufacturer that assembled electronic products for companies wishing to save labor costs. DANSHUI was getting a one-year contract with apple Inc. to assemble 2.4 million iPhones. It was very anxious when in the first three months of the contract, the plant is unable to be assembled as many as the expected and its operating at a loss.

The plant has had difficulty hiring enough workers despite raising wages to 35%. In addition, the process of assembling is complex and required almost entirely based on handwork by 325 workers, with 140 steps involving 100 components during 5 days. The DANSHUI controller considers preparing a “flexible budget” whether it is more …show more content…

While the DANSHUI weaknesses is the labor cost. DANSHUI wish to save the labor cost by paying their labor less than one dollar an hour. They also have problem in finding enough qualified labor to match with their production even though they have raised their factory wages by almost 30% since July. This is why the plant is unable to assemble as many phones as expected and causes the operating at a loss.

To overcome the problem regarding to the plant has performed so poorly in the three consecutive months, DANSHUI have to consider for strategic concept to enable the problems can be identified and resolved amicably. To achieve this, DANSHUI can consider the breakeven analysis to determine when a business will be able to cover all its expenses and begin to make a profit. This break-even analysis will shows the amount of revenue that need to be bring in to cover the expenses before a dime of profit have been made. For example, if DANSHUI can attain and surpass their break-even point, which mean that if they can easily bring in more than the amount of sales revenue they need to meet their expenses, then their business stands a good chance of making money. To perform a break-even analysis, DANSHUI have to make educated guesses about their expenses and revenues. Although DANSHUI did not have a crystal ball, they should do some serious research including an analysis of their market so that they can determine their projected sales volume

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