Dash Gourmet Business Plan

As for our market segmentation the concentration will be on teens, young adults, and parents. Since teens don’t typically cook a lot we believe that there should be a chance for success in this area because we are offering quality products at a cheap price. The same could be said about the young adults as they could be new into the work force and looking to get the most food for the price and this is something that we will be able to provide for them. With all of this being said our main focus will still be with parents and families. This is because we want to gain customers at a young age and hope to maintain these customers for the period of their entire lives. If our business is able to obtain life-long customers it is sure to be a success and this is what we are looking for with our business.

Clover Foods Corp, which started in a basement of a warehouse, over the years has grown to new heights by adapting to a dynamic environment, and by continuing to expand its own unique core products and market niches. Known for its quality and innovation, Clover Foods Corp has been built on its founder’s philosophy of developing products that are wholesome, nutritious, value-for-money, and imaginative. From a handful of 12 employees, Clover Foods Corp is a home of about 2000 employees working throughout Canada. Clover Foods Canada is one of Canada’s largest employers and is ranked as one of the country’s top 10 most influential brands.

The product is Italian food served buffet style, in an all-you-can-eat format, with a salad bar, pizza, several different types of pasta with three or four types of sauces, soup, desserts, and a self-serve soda bar. The restaurant is also

The kinds of restaurants that are included in the dining restaurants would be fast food or fancy restaurants. For example McDonalds, Jack in the box, subway, Chili’s etc… Any place you can

With the fast paced world around us this restaurants have become more popular for people on the run. In our worry minds we think different question comes in our minds like where to dine, such as price, drinks, choice in food indoor and outdoor preference and the amount of time until served.

The local Business I choose to view is, Carrabba’s Italian Grill located at Hornshy Ln, Newport News, VA 23602. Carrabba’s restaurant is a familiar one. Everyone knows of this restaurant, it has a good reputation, due to good quality Italian food, and good service. When I go directly to the web site, it looks professional and the web page is well laid out and easy to navigate for all individuals. The web page even offers directions directly to that particular restaurant location. The restaurant offers a great dining in experience and a convenient dining out experience. Reserved parking is provided for dining out customers, so it makes it quite easy, to order on-line, or by phone, and they will bring the meal directly to your vehicle, making

When being seated you walk through a brick arch about 10 feet tall. The seating area has 4 booths on three walls while single tables that holds four chairs sit in the center of the restaurant 12 across from the booths and 6 down. Landry’s capacity is around 200 people on the first visit there were about 27 people that were enjoying lunch.

Improve guests’ experiences by broad menu of drink & foods, digital menu boards, free-wifi at any restaurant, new payment options, and drive-thru enhancements.

Red Lobster’s target market are upper and middle class families that enjoy the casual dining experience. These families are located in inland areas without easy access to fresh seafood. The target market also consists of individuals that enjoy the casual dining experience with different options of seafood. The target market enjoys fresh seafood at a price that will not hit their pockets too hard. These customers benefit from Red Lobster since many seafood restaurants in the inland areas offer fried seafood that is not always as fresh as Red Lobster’s. The customers will also benefit from Red Lobster by having the option of a fine dining experience without it being too expensive.

There are (3) reasons why I have chosen energy drinks as my NAB. First off, there is a growing market for energy drinks. Red Bull and Monster Beverage Corporation, together, form over 80% of domestic energy drinks volumes by estimates. Dollar sales for energy drinks grew almost 6% to $6.67 Billion in measured channels in 2013, which propelled sales growth for convenience stores (Team, 2014). A growing thirst for caffeinated “energy” drinks, which include the likes of Red Bull, Monster, and Rock star, has spurred a heart-thumping surge in sales. Globally, the energy drink industry has gone from a $3.8-billion business in 1999, to a $27.5-billion

The average turn from the time customers receive their food to the time they exit the restaurant, is 32 minutes. Additionally, it appears that even the experienced staff has difficulties in serving the customers as the demand exceeds labor utilized creating queues on the weekends of up to 25 minutes.

After segmenting the market there is a need to narrow down to a specific target, this achieved through target marketing, which breaks down the clientele into primary, secondary and tertiary categories (Dibb & Simkin 1996). From the empty seats in the restaurant it could be true that City Grill employs niche marketing to reach its target group. Niche market in simple terms is selecting a small group within a large group. By offering steak as their main delicacy they have specialized in a small group or a niche in the extensive restaurant industry.

The restaurant also offers great service and has a variety of different kinds of food, which you can decide on. The guests are

The gourmet segment is very different from the family segment. They are young, and generally have no children, so they have a strong preference for high quality products and are quite happy to pay premium prices for brand that can deliver this. This segment is most attracted to status products and is more likely to be influences by appeals to their ego rather than basic needs.

When opening a new restaurant it is important to consider technology options that will offer competitive advantage, enhance profit, and work efficiently for the establishment. Three systems that are generally purchased for restaurant use are inventory systems, point of sales systems, and reservation management systems. All of these systems should be researched and compared on their functionality so the most suitable technologies can be implemented into the daily activities of the restaurant.