Data Collection And Questionnaire Design

1829 Words Aug 22nd, 2014 8 Pages
This chapter will address the research methodology used to satisfy these research objectives stated in chap one. It begins by explain the expected sample size and sampling method. This is followed by the methods of data collections and questionnaire design. Finally, the proposed the data analysis techniques used in this study are established.
Sampling Method
According to Saunders, Lewis and Thornhill (2009), in research questions where it would be impracticable for researchers to colect data from the entire population, it is necessary to select a sample. Sampling is “the process of selecting a sufficient number of the right elements from the population, so that a study of the sample and an understanding of its properties or characteristics make it possible for us to generalize such properties or characteristics to the population elements” (Sekaran, 2010, p. 266).
The data was collected by a survey of Hanoi respondents which are 18 years and older. A convenience sampling method was used in this study. Sampling collection of this research was based upon non-probability sampling which relies on the convenience and judgments of respondents (Sekaran, 2010). Aaker, Kumar and Day (2007) also suggested that non-probability sampling or convenient sampling technique would enhance respondents’ reaction and answer effectively. It was applied to this research by randomly choosing samples from different geographical location in Hanoi city to answer the questionnaires. The convenience…
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