Database Data Mining: the Silent Invasion of Privacy

The internet is a vital part of our lives, but what if I said it was a completely public one? Privacy is a rare commodity in today's world. As Nicholas Carr writes about in his essay “Tracking Is an Assault on Liberty,” corporations pay close attention to citizens. The most frightening part is that this practice is perfectly legal. Even recently the government stripped more of our privacy away. In the beginning of April 2017, President Trump repealed regulations by the Federal Communications Commission that would have forced internet service providers to gain consent before selling data collected from their customers. However, corporations aren't the only ones capturing data from internet users. The government is also making use of these records.

Essentially allowing anyone’s personal and sensitive online information to be sold to the highest bidder, which is not only immoral and unethical but a violation of the Constitution."Even in a society without unjust differences of power and wealth, there would still be things that money should not buy." Michael J. Sandel warns in his book, What Money Can't Buy. Selling people’s internet privacy is not equal to ticket scalping, there must be market limits, privacy must not be sold to companies such as Comcast or Verizon merely for making a profit. Consequently, with 88.5% of the American population using the internet, if the FCC’s rules should be repealed, it would create widespread pandemonium throughout America. Pandemonium such as widespread corruption or major riots on capitol hill. Moreover, there is no gain for American citizens with repealing the FCC’s rules; the house of representatives must vote against it. The FCC must stand and must be able to make new rules to protect American’s internet privacy and we must not treat internet privacy as a

Data mining is a very useful business strategy that allows companies to improve their business model and overall

INC.com released an article weighing the sides of the case. The article embraced the Federal Trade Commission V. Twitter Case to be held to FTC’s advantage. The article states the FTC’s regulations for online data management and intent of use of the data. The FTC is crossing major boundaries in security control as, “[the] case was the FTC's 30th over poor data security, but the first against a social networking service” (Rubin). Rubin believes the commissioner is pushing far too hard with the branching from data security to social networking services. The regulation being practiced is exceeding the limits previously intended for the commission's authority over privacy matters. Rubin states the progression of the involvement of the FTC and concludes “[the] case against Twitter is the FTC's attempt to codify laws and regulations that don't otherwise exist on the books," (Rubin). The involvement and authority of the Federal Trade Commision with privacy laws in this article correlates with the big brother privacy metaphor. The FTC is seen as the dominant figure in privacy regulation. The data and means of what can be done with data is controlled by the powerful authority of the FTC, giving readers a sense of continuous lurking and

The Federal trade commission or called the FTC was created in 1914. The Federal Trade Commission Act is the act that started this commission and its purpose was to prevent unfair methods of competition in commerce as a part of the battle to “bust the trusts.” They also did this act to enhance the informed consumer choice and public understanding of this competitive process; and another reason was to accomplish this without the unduly burdening of legitimate business activity. The FTC deals with issues that do with the touchline of pretty much every American in the USA. These guys from the Federal Trade commission do an awesome job of saving and

The objective of the United States independent regulatory agency is to enforce any regulations of the political influence. The Federal Trade Commission’s goal is to enforce rules that involve businesses being unfair to its consumers and to ensure that business activity is legitimate. FTC serves as a law enforcement related agency protecting the consumers in terms of economy, fraud, and competition. This can relate to scams over the internet, in person, or telemarketing. Scams can be better known as mortgage scams, fake sweepstakes, fake product sales, etc. When they were first started, it was due to biased means of competition with businesses. As time went on, laws were passed which gave more authority to those involved in trying to eliminate

The FTC stands for the Federal Trade Commission. The FTC are the United States of Americas consumer protection agency. This agency is responsible for ensuring the Equal Credit Opportunity Act is enforced.

The internet is a popular place around the globe, and on there, there is a lot of data circulating around. This data contains many things including, messages, personal information, and even credit card numbers, but what does the government want with this data? Federal governments are constantly looking for new ways to control the people, and what better way than to regulate something than to use the internet, a platform that almost everyone has access to? But isn't the internet a place where you can be yourself and still remain anonymous? One example of a change that would be made once governments had the power to regulate the internet, is that a new EULA would be put into place, and anything that does not follow the agreement would have to be removed. Furthermore, EULA is a way to prevent people from violating rules, such as copyright, hacking, etc by making them accept an agreement which is like a contract(Cato). This would be especially hard on content creators as they would have many things already put up, and they would have to go back and get rid of the things that don't match what the rules say. As of right now, there are already rules about copyright such as the “Fair Use Policy” which allows other people to

In today’s society businesses accumulate all the data they can gather into the data warehouse, from which they can do data mining. This means that when we go to the grocery store and use our “saver card”, to get the tiny percent off, that store automatically tracks what you purchased and then enters it into their data warehouse. This allows the businesses to later go through that information and look for particular trends, seeing what products are popular what time of year, and as well as try figure what would we most likely to purchase. The art of looking through the data warehouse is referred to as data mining.

Data mining is a very important component in today’s big data [22, 23]. Data mining is essential for everyone from large businesses to government organizations. It helps to identify trends, patterns and make predictions by exploring, comparing, researching and analyzing data.

According to McCreary, “that growth rate reflects more than just a greater appreciation of privacy protection as a business responsibility” (McCreary pg.5, 2008). The rise of these executive positions and organizations is due to privacy regulations that impact businesses.

This world seems to have no privacy on the Internet, therefore, the government should help the consumers to restore their confidentiality. In “Protecting the Privacy of the Internet Users,” by the Editorial board, which appeared in The New York Times News on March 11, 2016. In this article, Tom Wheeler the chairman of the Federal communications proposed privacy guidelines to limit what companies are allowed to do with the personal information of many people. He says, that Comcast and AT&T companies know a lot about the American people. For example, what they do on the internet and how long they stay online. The chairman, Tom Wheeler, argues that the company must first get permission from costumers to their personal data before they could sell it to advertisers. Furthermore, companies must protect their customers and not use them for their own

In 1914, the Federal Trade Commission Act was passed, creating a federal agency that aims to protect consumers against deceptive and false advertising, as well as increasing informed customer choice (Tedford & Herbeck, 2013). The FTC conducts investigations, creates policies and rules, sues companies and people that violate these laws, as well as educates consumers and business about their rights (Tedford & Herbeck, 2013).

Forrester recommends that marketers use the lack of trust as an opportunity instead of just a legal or compliance issue. Trust could be a huge competitive advantage in today 's mobile market. Apple has made privacy a top priority on the iPhone. They have privacy settings and transparency that have given them a competitive advantage. They publicly share what Apple and iOS app makers can and cannot see, and provides reasons as to why they collect anonymous data. Some of the reasons may include improving Maps and Siri performance for iPhone and iPad customers. Forrester would recommend that like Apple, marketers should allow consumers some control with advanced privacy settings and be proactive and transparent by sending out notifications about data collection and the reasons for it. Forrester also advises to only collect as much data they absolutely need to perform a service that has been mutually agreed upon by the consumer (Kaneshige, 2015 ).

• Constant revisions to Privacy Laws: Privacy Violations are under constant scrutiny and the costs of monitoring these issues can be costly