David Grazian's Everything Counts: The Social Organization Of Popular Culture

Pop culture, what does this term even mean? It seems to be a word that contains subjects of media, social structure, and society as a whole. According to the dictionary, pop culture is defined as “cultural activities or commercial products reflecting, suited to, or aimed at the tastes of the general masses of people”. In the society we live in today, we are constantly surrounded by pop culture, either that is with television, magazines, different sources of social media and/or exposure to others. Due to pop culture being such a dominant contribution into our world today, it has effected many parts of society. The domination of social media has created idealistic views that are stressed upon female adolescents in particular. Upon media’s influence, traditional tactics and work have been modified in order to keep up with our technology oriented society. This alters the schools and education systems. Through the use of television, social media and other means of pop culture, serious study is necessary due to the negative effects it has on the younger generation and the effects it has for their futures.

Culture is the complex whole including customs, law, morals, belief, knowledge, arts and other abilities and habits that man acquires as a member of society. Culture occurs naturally in an individual's interactions in the society building his/her identity right from time of birth. Culture is acquired by people through interactions in the society ADDIN EN.CITE Lopes2006458(Lopes P., 2006)45845817Lopes P.,Culture and Stigma: Popular Culture and the Case of Comic BooksSociological ForumSociological Forum387-4142132006Springer08848971http://www.jstor.org/stable/4540949( HYPERLINK l "_ENREF_1" o "Lopes P., 2006 #458" Lopes P., 2006). Popular culture includes social life aspects engaged in the public sphere. The determination of a popular culture is possible through interactions between people's everyday activities. Popular culture is influenced in the modern day by mass media that portray different aspect of the society including dressing style, greetings, eating habits and slang among others ADDIN EN.CITE Williams J.M.2010460(Williams J.M. & Rodgers J.S.,

In the first chapter of The Rhetorical Power of Pop Culture by Deanna Sellnow, the author defines popular culture and explains the importance of studying the subject. Sellnow begins with a short explanation of ethics to convey that the influence popular culture has is not always used ethically. Secondly, Sellnow compares the different contexts of culture, elitist and diversity, to explain what popular culture is not. Popular culture is compiled of everyday things that influence people through subtle messages such as what is appropriate and inappropriate, good and bad, and so on.

In ours’, it’s everything from MTV hits, to Breaking Bad to Miley Cyrus. But historically, pop culture derived from the lower classes and the “low” culture, the exiled counterpart to “high” culture. High culture was considered to compose of art, literature, and classical music created by and for the most prestige. Over time “pop culture” slowly began to replace the phrase “ low culture,” pop culture or low culture was defined by what it wasn’t; elegant, refined, high culture, than rather by what it was. Mass culture. The masses looked for entertainment and distraction, soon enough it was assumed for pop culture to simply just amuse. However, pop culture can never be dismissed as being “just” entertainment or for “only” amusement.

Culture is a large part of every person’s life, it is what makes each person unique. Within culture there are many aspects such as food, music, clothing, tradition, and many more. Since culture makes up such a large part of our day to day lives, it is almost always responsible shaping and informing our view on the world.

In the chapter “What is Popular Culture and Why Study It?” from the novel The Rhetorical Power of Popular Culture, author Deanna Sellnow deliberates on the influential supremacy of popular culture in our current society. Sellnow wrote this passage to inform those affected by pop culture on a daily basis. Everyday individuals in first world countries are somehow impacted by pop culture. Pop culture’s influential power can often times mold our outlook on the world around us. It is important to realize when pop culture is trying to reevaluate your ethical beliefs so you can have a say in whether or not you want your morals to be altered.

“Pop culture shapes our ideas of what is normal and what our dreams can be and what our roles are […]” quoted by Gloria Steinem. Culture has a great influence on the way people view the world and others as seen in the stories By any other name by Santha Rama Rau, Everyday Use by Alice Walker, and Two Kinds by Amy Tan.

Everyone is surrounded by popular culture in our society today. It is everywhere. From watching TV, to reading magazines, being on social media, and just browsing the internet. Popular culture is the entirety of ideas, perspectives, attitudes, images, and other phenomena that are within the mainstream of a given culture. The question is popular culture good or bad?

The question I have posed is a very contentious one, which has been debated by scholars and graduates for some time, with many arguing that popular culture and mass media are ways of brainwashing the 'masses' into the ways of a dominant social order. Others believe that popular culture is a type of 'folk' culture which encompasses the idea of an 'alternative' culture incorporating minority groups, perhaps with subversive values sometimes challenging the dominant control groups, as was scene with the advent of the 'Indie' music scene in the mid nineteen nineties. In this dissertation I aim to uncover whether aforementioned 'subversive values' can be uncovered in popular culture or whether popular culture is really a means by which the masses can direct dominant controlling forces.

However, what is popular culture in the context of society? Popular culture is the accumulated store of cultural products that are consumed primarily by non-elite groups such as the working, lower, and middle class. Thus, popular culture involves the aspects of social life most actively involved in by the public. As the people’s culture, popular culture is determined by the interactions between people in their everyday activities: the use of slang, styles of attire, greeting rituals and the foods that people eat are all examples of popular culture. Popular culture is also informed by the media; people have certain interests that appeal to them and they seek more information regarding it. Media thus helps to propagate this popular culture because in addition to reaching those who have already adopted society’s popular culture, so too can the people who have yet to be exposed to it join in. This is a phenomenon that we also see with the emergence of soccer. Soccer had first started out as a way for English elite to socialize among themselves. The inception of modern soccer was actually due to the ‘import’ of European soccer to the countries they were

Popular culture can be defined as “The knowledge of current or up-to-date events. It can refer to music, television, film, sports, and anything in the public domain.” (reference.com.n.d.). MTV operates globally and one may argue that MTV shapes their audience tastes however in present times the public has vast options and therefore can easily dictate by choosing the channel that best suits their tastes and wants. MTV’s power to adapt to change has worked to their advantage as they have been able to capture their target audience throughout their existence.

This essay will outline how in today’s society, culture influences our personal identity, our actions, and media. Culture is a primary factor in our lives but it is also how we respond to the culture and identity we are exposed too.

The study of popular culture is useful in many ways. To be more specific, this course has reached its three intended main ideas: what it means to be American, how to be more consumption-conscious, and how to apply these studies in our own lives. Jim Cullen puts this in a less specific sense, arguing that the study of popular culture can “afford valuable clues – about collective fears, hopes, and debates” (Cullen, The Art of Democracy, 2). We use these clues to understand the world around us, as well as why we do what we do as Americans and as humans. I will be touching on themes that relate to this quotation by Cullen, escapism, exploitation, and globalization, as well as how these themes relate to the course goals.

Popular culture is generally believed to be comprised of a variety of elements. For example, popular culture covers the most contemporary and instant aspects of our lives. These aspects can often show the characteristics of rapid change, especially in today’s highly technological and informative world in which, people are highly influenced by the universal media. Certain standards of behaviour and common beliefs are reflected in pop culture. Because of its cohesion, pop culture both influences and reflects people’s daily life. Moreover, brands can reach iconic pop status. However, these aspects are not constant and may change rapidly. (Abbott and Sapsford, 1987).

Throughout the world, popular culture has made an impact, especially on especially to people living throughout the world. The impact of popular culture has several benefits on both individuals and society. Several of the benefits that popular culture has on society are entertaining, informing, and interactions.