David Osborn 's Applied Imagination By Alex Osborn

suggests new ideas to solve group problem or new ways for the group to organize the task

When members in the team brainstorm ideas, they will ask a lot of questions pertaining to the problem at hand and do a lot of research on it. They will also break themselves up into smaller, more workable groups to increase efficiency. In addition, the members do not just limit themselves to finding information online, but they also find out firsthand about the problem from the people who are affected by it. During their firsthand experience, they are very observant and enthusiastic in gaining knowledge from the people affected. Then, they will demonstrate, communicate and share everything that they’ve learned with the other groups. There is focused chaos during the sharing and the members are all very lively, flexible, and open. All ideas are accepted, and no idea is “bad”, no matter how crazy it is. After much sharing, the team will narrow down ideas by voting for them, and the ideas with majority of the votes will be shortlisted. When the members are tired after the brainstorming session, they will call it a day and end off on a positive note.

I heartily agree with his assertion–In fact, I even felt a little agitated when the author began to outline the success of Alex Osborn, as I think brainstorming is overrated. Being a student today where the “Collaboration” is the new, trendy buzzword, I can attest to the fact that brainstorming’s great efficiency is a myth. While Alex Osborn claims that the quantity of ideas is more important than their

When individual group members get stuck with an idea, another member's creativity and experience can take the idea to the next stage. Group brainstorming can therefore develop ideas in more depth than individual brainstorming.

Providing training for everyone in the sales team, team members can learn behaviors that will help each other. For instance, asking for help is sometimes hard, yet working within a team it is imperative that we have that ability. We lean on each other for ideas, creativity, technical skills and input. It is so important to consider the ideas of others; brainstorming often fosters free thinking, ideas, and asking questions. (Cascio 2005 pg.288)

However, Osborn’s most popular idea was the one discussed in Chapter 33 of the book, “How to Organize a Squad to Create Ideas.” When a group works together, he wrote, the members should engage in a “brainstorm”. Alex described this as “using the brain to storm a creative problem—and doing so in commando fashion, with each stormer attacking the same objective.” Osborn believed brainstorming was essential to B.B.D.O.’s success. Osborn described how the technique inspired a group of ten men to think up eighty-seven ideas for a new drugstore in ninety minutes. Alex believed the successful brainstorming session had turned his employees into imagination

The plausible argument may arise that creative thinking wastes time and resources and the fastest proven solution is to complete the task the way it was successfully done in the past. However, if the situation changes and time is available to re-evaluate the plan, the leader should seize this opportunity. By doing so, the leader improves the probability of success creating an environment where the initiative is maintained and the weaknesses of the enemy are exploited.

Brainstorming is a traditional and out of date method that is used to enable individuals or groups to collect and collate ideas. The main problem with brainstorming is that it won’t allow everybody’s voices to be heard, because extroverts will always dominate introverts. It doesn’t produce more ideas then people that work alone and the sharing of ideas within a group one at a time is extremely inefficient. Therefore Brain Swarming has been introduced. Brain Swarming is when individuals or groups each take post it notes and write down everything that comes to their mind. It is a known fact that

It can decipher if something is needed or it can be eliminated to use more valuable information. This brainstorming tool can be use for problem solving because it breaks down the problem to a simple problem in order to solve it. (Plattner, n.d) Scamper is a technique you can use to spark your creativity and help you overcome any challenge you may be facing. In essence, Scamper is a general-purpose checklist with idea-spurring questions, which is both easy to use and surprisingly powerful. The acronym Scamper provides the framework for asking various questions, which will help, lead to new ideas from old concepts. The difficulties that I found in the scamper is the adapting process and the magnify process. This is difficult because first I have to figure out what is the problem with my selling technique that may hinder me from selling more or making the customer what to deal with me again. Reframing is a critical tool for promoting innovation and creativity in the workplace and it is very effective for problem solving. Senior leaders and operational managers who use this tool also improve their own emotional intelligence as they manage their own emotions and the emotions of others to effect meaningful change. This process is difficult but yet easy depending on the situation. One can decipher how

Now that we’ve explained the stages of a group, and as mentioned before, it has been found that people work better in groups, especially when a lot of ideas need to be generated within a

An early proponent of brainstorming was advertising guru Alex Osborn. In his 1948 book “Your Creative Power” Osborn encouraged quantity over quality when discussing idea. Indeed by following his advice to not criticize another’s ideas a group of ten advertisers came up with eighty-seven ideas for a drugstore in 90 minutes. While this idea a minute routine may have generated a few good slogans, allowing the group to discuss and debate the options

In “Applied Imagination” Alex Osborn describes specific processes for creative problem solving. In chapter XIX of his book, “Detailed procedures of Brainstorming,” he demonstrates brainstorming as a tool for the creative collaboration of groups.

Ralph Keeney of Duke University discusses in this broadcast the benefits of doing a Value focused Brainstorming. In almost any field of work, there is some type of brainstorming that needs to be done in order to make a decision. Ralph Keeney has brought up a new type of way in doing brainstorming. His study shows two properties/guidelines in doing a value focused session. The first is that each person is given no additional guidance so they can have their own creative thoughts. The second, is that no matter how many people are teaming up for to brainstorm, each individual needs to do some brainstorming on their own without a group. In doing this individual thinking, certain thoughts that would have otherwise been forgotten can now be looked

The power of collaboration and when we collaborate generates creativity which is the product of the ‘springboard’ effect that a group can have.

Assume, you are working in consultant capacity and must offer practical analysis and useful advice highlighting the core issues and problems that are contained in answering above questions. You can work in groups to brainstorm. Each participant, however, must write his or her response alone. So if you work together to brainstorm, you must separate and write your own answers alone without