Day Chocolate

Maestro Swiss (herein reffered to as appellant) manufactures and sells various types of chocolates under the brand names ‘Vochelle’ and ‘Maestro Swiss’ in Malaysia. Chocosuisse Union Des Fabricants Suisses De Chocolat (herein referred to as the 1st Respondent) is a cooperative society established in Switzerland. Its responsibility is to protect the worldwide reputation and goodwill of its members who are chocolate manufacturers in Switzerland. The Kraft Food Schweiz AG and Nestle Suisse SA are the 2nd and 3rd respondents respectively

The main strategy that contributes towards boosting its sales is its exceptionally occasional reach for diverse packaging. But apart from that, there are several other measures followed in promoting the products in a sustainable manner. They introduce 6-8 new products every year, hold regular tastings at their stores at least once a month, choose product of the month which is certain to allure clients into the store (TEC The Executive Connection, n.d.). In reality it is a brand that can be found in totally every feature of the Haigh 's Chocolates business. Its logo is worn on the white shirts of assembly line labourers pretty much as it 's imprinted on each case and sticker in each store. However, the organization 's prosperity is not because of something as oversimplified as a flawless logo (Fanning, 2014). Apart from this, Haigh’s has such great brand recall and acknowledgment because of the solid, ideal and one of a kind brand affiliations; the 'brand image '. Less cash would need

Cocoa Delights is committed to becoming the leader in the Australian market for premium quality chocolate and maintaining a company culture which fosters and encourages continuous improvement. Our mission is to provide Australian consumers with the highest quality chocolate on the market whilst maintaining the promise to trade fairly with both local and overseas suppliers, promoting

There are some foods that no one can refuse even if it’s forbidden for them. Chocolate is that sort of tempting item that most of the people can often resist. Old or young, every individual from different ages can not resist its sublime temptation. So, most people cannot resist the temptation of eating chocolates. Let it be a festival or an ordinary snack, chocolate may be there as one of the delicious dishes. The wonder of its taste is so wonderful that it develops even chocoholics like alcoholics. There are some people who even eat a lot of chocolates to get over tough times. Of course this mouth watering wonder from heaven can also serve the purpose of gifts, especially on romantic occasions and so on. Thus, this

Thorntons, a more than 100 years old UK brand, is now the largest British chocolate manufacturer and retailer in this country. This chocolate specialist mainly targets at premium chocolate market, retailing mostly through both its own shops and franchise. To diversify Thorntons’ business into Chinese and Indian high-end chocolate market, Foreign Direct Investment (FDI) is recommended for a better control of brand image. Besides, Thorntons is recommended to import UK made highly premium chocolate to retail by its subsidiaries in these two countries.

Godiva chocolate has been a paramount in its field of expertise, chocolate. It has an annual sale of $500 million. Offering a very interactive and personal customer service, where customers could feel the staff’s sincerity.

Background; the company is United Kingdom’s one of the principal chocolate producers and retailing organization, also known for dealing with many other types of confectionary products. This organization has been doing business, since its inception in the year 1911, with around

Ethel’s Chocolate Lounge will probably benefit most from psychological factors. Consumers have a strong emotional tie to an experience that makes them feel good about themselves and Ethel’s offers several benefits combined into one experience. The environment at Ethel’s is luxurious and edgy and makes customers feel special. Their chocolates are touted as fine chocolates created by a French chef, which again answers the psychological need to obtain the best. Customers are motivated to turn an everyday treat into an experience.

Chocoberry is an established company that is involved in creating healthy chocolate candies for the health-conscious consumer in ages 25 - 45 in the United States. A business plan to how Chocoberry would be able to distribute the product to the customers has been drafted along with a variety of alternatives to distributing the product to the customer. Another important factor that has been covered is the delivery processes. It should be noted that chocolate candy is being developed by technical departments. The key players involved in the paramount decisions regarding the direction of Chocoberry are Candy Marshall, VP of Marketing; Terry Hersch, VP of New Product Development; and finally, Bill Ferrel, Director of Distribution. One important factor in regards to Chocoberry is that this company has never offered retail chocolate products to consumers. It has been stated that there are logistical considerations – such as the relationships with retail outlets and the variant expedience of the distribution. As an independent consultant, my objective is to create and evaluate this company’s alternatives, provide a report, and even craft at least three possible distribution options for Chocoberry’s new venture.

Since of the key brands are Cadbury Dairy Milk, 5 Star, Perk, Éclairs and Celebrations. Cadbury enjoys a value market share of over 70% the highest Cadbury brand share in the world. Their flagship brand Cadbury Dairy Milk is considered the “gold standard” for chocolates in India. The pure taste of CDM defines the chocolate taste for the Indian consumer.

Cadbury is trying to create a difference in the community; its goals, focusing on promoting healthy lifestyles through investing in signature programs and improving the lives of Fairtrade cocoa farmers due to having their chocolate Fairtrade certified (Cadbury, 2015). Below Table 1 (and Appendix 1) shows a SWOT analysis of Cadbury and its market.

Chocolate, one of America’s favorite treats, is one that is not only steeped in rich flavor, but deep in history, economic, and social significance as well. It’s often scarcely known to the general populace as to the where this sweet item first originated or what brought it into our candy stores. But in spite of this, there are two things that can be duly noted about chocolate: one, is that it

Report Regarding the Potiential of Lily O’Brien’s Chocolates to Expand its Operations into EU Markets

This kind for consumer are seeking higher quality lifestyle and willing to spend more than traditional families. For instance, prestigious chocolate brands like Godiva (Godiva, 2013) would be their favor, especially they are willing to consume during special festivals. It is perceived that benefits sought by Godiva’s typical customers are high income, this group is able to afford on high quality, fashionable, with diversified variety of choices and superior materials. What’s more, they want truly divine chocolates with higher cacao levels, natural flavors and unusual ingredients, and prestigious

Description: Introduction Chocolate Market in Malaysia to 2014 (Confectionery) is a comprehensive resource for chocolate market data from 2004 to 2014 and market/company shares for 2008-09.This report also provides data on expenditure and consumption as well as key distribution channels, and reveals the leading companies in the Malaysian chocolate market. Features and Benefits - Identify key market segments by analyzing market size data for the chocolate market - Design business strategies by gaining insight into quantitative market trends over 2004-09 and expectations for 2010-14 - Identify key