Db Forum 2 Thread - Busi 330 Essay

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Discussion Board Forum 2 Thread
BUSI 330 Amazon believes in keeping its marketing plan simple in order to be effective. Consequently, their marketing plan is based upon the 4 P’s (product, price, place, and promotion). Amazon’s product is to provide an unparalleled selection of any item that exists on the planet. Its prices are extremely competitive and often lower than traditional stores and it is more convenient for people to shop on the internet (place) than it is in a physical location. Finally, its promotion emphasizes big ideas, innovation, technology, and customer centricity, enabling it to market itself as the most convenient place for consumers to shop and satisfy their needs (Kerin & Hartley, 2015). This strategy targets
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Walmart and Target have established a brand reputation with their customer bases because people tend to have an affinity to a physical location (Kerin & Hartley, 2015). Those customers will continue to be loyal to the Walmart and Target brands because they relate to a physical location unlike Amazon, which only connects with customers virtually. Although retailers such as Walmart and Target do have loyal customer bases, they are not sitting idle as Amazon and other eCommerce firms obtain a greater market share. They are expanding their online profiles and offering similar shopping experiences. However, they hold one major advantage over Amazon. Every store can serve as a distribution center. Walmart is a perfect example. It has expanded its online profile to provide eCommerce services to its customers (Thau, 2014). Because every store serves as a distribution center, customers can receive their order much faster than Amazon can deliver it. This does level the playing field for both local department stores and online merchants selling the same products. Each can sell the goods at the same base price, but a local department store like Walmart can charge slightly more for the speed with which it can deliver it (Thau, 2014). Consumers who need the product quickly will not be hesitant to pay slightly more while other customers will pay the same amount in terms of time. Consequently, both the local department store

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