Dbq Political Campaign

Beginning with a contextualization of America surrounding the 2004 presidential election. This was the first election since the 9-11 attacks and the beginning of the war on terror. Many Americans uneasy, and the state of the nation was unstable. With this fear and instability,

As I was reading Ten Things Political Scientists Know that You Don’t, there was a particular finding of Noels that is relevant to today’s election. I think the first topic, which was called “It’s The Fundamentals, Stupid,” was the most interesting because it points out the obvious things that happen when politicians and their team try to come up with different campaigns, slogans and other stuff that will catch citizens off guard. I think that this is most important part in a campaign because this is where citizens get a first look of who you are, and decide if they will like you or not. Since Americans do not dig deep into

During Al Gore’s concession to President Bush in 2000, he stayed positive and took the high road because of his recent loss in the presidential election. Through the use of specific diction, repetition, sincere facial expressions, and lack of hand movements he was able to not only ensure his supporters that they were in great hands, but he also saved his reputation after a defeat in the election. Gore’s primary objective was to apologize for the chaotic election and give a last minute impression to win over or neutralize many Americans opinions of himself. These tactics along with his neutral and informative tone would be remembered in making his speech extremely successful.

Glittering generalities are a popular method of propaganda. It is used by many candidates to evoke emotion throughout society in an ethical manner. During the 2012 election, candidates Barack Obama and Mitt Romney used one-word slogans for their campaigns. Obama used the word “Hope” while Romney used the word “Believe”.(Document E). It proved to be effective for Obama, the winner of the election. This method would cost $100,000, which is a reasonable amount of money for this type of advertisement.

When George Washington was elected President in 1789 by members of the fledgling United States of America, he was setting into motion a tradition that has stood the test of over 225 years - the presidential election. Even as the United States has seen dozens of wars, made hundreds of scientific advances, and selected thousands of politicians to seats everywhere from small town councils to Congress, the principles of the election have remained the same; the people band together to determine who will best protect their interests at home and assure that the US will always remain on top in foreign policy. Oftentimes, this is found to be a difficult decision, as public opinion is constantly wavering. One sees this in action particularly during the 1992 election - a battle of wills between Bill Clinton, George H.W. Bush, and Ross Perot; complete with lead changes, major vote swings, and Perot’s unprecedented initial success - ultimately a false alarm to the bipartisan establishment.

Campaigns in politics are important in determining outcomes and inform the voters who remain undecided. Also, campaigns matter because although the candidates or media officials may know what the outcome will be, the voters themselves do not (107). Aside from campaigns, conventions are also important, if not more important. Party nominating conventions affect the apathetic, uninterested electorates who think conventions are interesting and exciting, often known as the Olympic games of politics (121). This experience for voters can carry influence, and is a time of “intense political learning” (129). Therefore, aggregately, conventions make public opinion meaningful because the citizens who watch make an informed decision about a candidate, and have facts about why they will vote for that candidate. The chief reason why individual public opinion is meaningless during presidential elections is the “nonattitudes.” Nonattitudes are survey responses made up on the spot during an interview by a respondent who has no attitude on politics (113). Therefore, these individuals diminish the value of public opinion because we hate inconsistency and this creates an abundance of views on issues. However, during election night, exit polls support why aggregate opinion is also important. Exit polls are meaningful because one hundred percent of those leaving the polls have voted (102). Therefore, we can get real results from the electorates and this makes collective public opinion

At first look, the 2004 Safer, Stronger (Bush, 2004) seems like a good candidate an effective ad, but after reviewing the remaining videos on the Living Room Candidate website, Windsurfing (Bush, 2004) definitely proved to be one of more influential once. “Windsurfing” took an activity that John Kerry was involved in and used it as a metaphor to pass the Bush Campaign’s message that Kerry was indecisive. According McKinnon it was also good to use the footage as windsurfing was perceived as an elitist sport among many voters.2 Ironically, in the 2012 election the

When attempting to present a certain perspective to an audience, the speaker must not merely string a list of monotonous and meaningless words together and call it a speech. Rhetoric, also known as persuasive elocution, has the power to captivate an audience and is essential to any effective oration. In his 2008 Republican Convention speech, actor Fred Thompson lends his support to John McCain’s presidential campaign in order to convince American voters to do the same. Appealing to his audience’s patriotism and sense of responsibility while also discrediting the possibility of a successful Democratic nominee, Thompson delivers a memorable presentation laced with passion, light-hearted humor, and, most especially, hope for a better future lead

Based on Hedge’s iconic statement that “the most essential skill… is artifice”, one can infer that politicians use narrative as a strategy to increase their following. This causes controversy among the audience who may only decide their candidate through a subliminal message therefore empathizing with the candidate rather than voting based on their intellect and opinions. While it may seem as regular propaganda, it is a tool to deceive the viewer. Although it may be a compelling strategy, artifice creates a barrier between the politician and the audience making the politician unable to connect with his followers.

It is kind of like a relationship, you tend to remember the bad more than the good. The same applies to campaigning. When some of us go to the ballot box we remember certain commercials either on the television or radio. And nine times out of ten, we remember the negative commercials over the positive.

In this essay, I will closely examine the role of ethos, pathos, and logos as they were utilized in the 1992 Presidential Debate video clip. Throughout Clinton and Bush’s debates, they used the three options of persuasion effectively and discretely; however, it is evident that out of the three ways of persuasion, the candidates used ‘pathos’ because of the content they were providing. It was apparent that Bill Clinton was more prepared to display forms of persuasion than George H.W. Bush was because Clinton had prior experience dealing with lower income people. In the upcoming paragraphs, I will explain and analyze how each candidate made use of the three forms of persuasion: logos, pathos, and ethos.

Gary C. Woodward and Robert E. Denton, Jr., explain that the key to a successful campaign is systematic planning. They described that each campaign should include these six stages. First, situation analysis: targets an audience, determines and clarifies the ideas, issues, or products as well as discerns the competition. The NFL campaign audience is not only fans of the NFL, but also to the entire nation. They determine and clarify the issues by establishing the Play 60 campaign.

Bill Clinton won his 1992 election campaign because he focused on the worsening economy while Bush ignored the problem. His campaign slogan was, “It’s the

“Twenty-first-century election campaigns are structure to garner the most favorable media exposure reaching the largest number of prospective supporters, with the greatest degree of candidate control over the message”. (Dunaway & Graber 2009. Pg. 315) Media in regards to political advertising is much more narrower. Some candidates are primarily interested in voters who preference the outcome of the race instead of the process of the election. A great example is President Obama in 2008, had little interest in any media markets in California because he expected to win by a comfortable

Lawn signs, television advertisements, billboards, and political rallies are some of the key components of a successful political campaign. A political campaign is an organized effort which seeks to influence the democratic public that is voting for its elected officials. These seemingly trifling parts of a campaign cost money. Money equals power, is the political mantra in today’s society. Campaigning can cost millions of dollars, and it is logical to believe that only those with the means have the ability to participate in the race for leadership. In a democratic society such as ours, every person has the right to vote and stand up for what they believe is right. Every person, from Donald Trump to the regular middle class citizen,