Deanna Sellnow On Popular Culture

Pop culture, what does this term even mean? It seems to be a word that contains subjects of media, social structure, and society as a whole. According to the dictionary, pop culture is defined as “cultural activities or commercial products reflecting, suited to, or aimed at the tastes of the general masses of people”. In the society we live in today, we are constantly surrounded by pop culture, either that is with television, magazines, different sources of social media and/or exposure to others. Due to pop culture being such a dominant contribution into our world today, it has effected many parts of society. The domination of social media has created idealistic views that are stressed upon female adolescents in particular. Upon media’s influence, traditional tactics and work have been modified in order to keep up with our technology oriented society. This alters the schools and education systems. Through the use of television, social media and other means of pop culture, serious study is necessary due to the negative effects it has on the younger generation and the effects it has for their futures.

Watching television is such a common part of contemporary society, that most Americans adopted it as a part of their daily routine and watch television for at least an hour a day. Stanley Crouch, a poet, music and cultural critic, writes: “Whenever people pretentiously and proudly announce, “I don’t watch television,” they should follow it up with “I don’t look at America either”” (Masciotra 79). Television has become a part of many people’s lives. When the mass population watches the same television shows, movies, etc. they can all relate to each other, and thus unite them as an American. We look to TV shows to see how other people like us act on-screen. Aaron Morales, the author of American Mashup: A Popular Culture Reader states: “We watch movies, visit websites, and scour online profiles, all in an effort to glean from a variety of sources those traits that we feel best suit how we identify ourselves” (Morales 65). Movie characters can change the personalities and point of views in our society. Movies can inspire and motivate a society to change its social norms. For example, The Harry Potter Series is a well-known book that is popularized over the years through television advertisements. The reason Harry Potter is special is because he is like everyone else, but he is dealing with different problems. People can relate to the aspect of the characters and

Today popular culture has a substantial effect on our lives. It can affect what we wear, what music we listen to, or even how we behave. Many people decide what clothes to buy depending on what is in style or what celebrities are wearing. The same happens when people choose what movies to see or what music to download. While pop culture may seem harmless, it exposes people of all ages to sex, drugs, and violence. Children and teenagers all over the world are watching these shows or listening to these types of music. They take what they hear or see and develop bad habits or make poor decisions. Popular culture including movies, music, and franchises mostly has a negative effect on countries who import it.

Popular culture is defined as “a composite of all the values, ideas, symbols, material goods, processes, and understandings that arise from mass media” (Atkins 131). It is well-known to the public and reinforces the way people see they world, including aspects such as race, ethnicity, and gender. According to Omi, popular culture “deals with the symbolic realm of social life, the images which it creates, represents, and disseminates contribute to the overall racial climate” (540). The individuals or groups belong to a specific race can be perceived based on their behavior portrayed by the mass media, instead of being recognized for who they truly are. Such effect created by the popular culture contributes to what is known as “racial stereotype”, which is “beliefs about differences in behavior associated with racial differences” (Jones 982).

It is no lie when it’s said that media influences human decisions. For adults, it could be the newest fashion trends. Perhaps which restaurant has the highest rating and seems to be the most luxurious. For children, it’s the same. Nobody is spared from society and the media’s norms.

Media holds an unimaginable power to influence and shape consumer’s ideologies on all aspects of daily life whether we realize it or not. Our generation spends so much time browsing and engaged in media that we become blinded to our minds being constantly feed with the media industry’s agenda. For example, it has become very popular to see children being targeted by media at a very young age. Thousands of commercials and TV productions instill ideas in children at a young age of how they need to fit into this mold. The common theme of teach them when they are still young, otherwise they will grow up to be unpopular and not well liked causes parents to feel pressure from society to make sure their children turn out a certain way.

Take a look around and think about how far our society has really come along. Yes, we finally have a woman running for president, an African-American president, same-sex marriage laws, feminism and minority movements, but we still don’t have thing like equal-pay, or proper representation. Similarly to how a magician manipulates his/her audience’s perspectives by directing their attention to a particular part of the stage to see “where the magic happens” while the actual “action” happens elsewhere; Lisa Shaffer argues that pop culture has put on a performance of progression yet works behind the scenes to reinforce traditional social values. In the articles “Men’s Men and Women’s Women” and “Dove’s ‘Real Beauty’ Backlash,” the authors agree with Lisa Shaffer’s idea of the media’s regressive intentions, and support their claim by providing analysis of varies commercials that underline traditional social values.

Unlike the other examples, the discussion video talks about the current economic situation. The views of the society has now been twisted by social media when people just consume for the purpose of being accepted. Infants start learning to differentiate between brands just as they’re born because they’re being exposed to brandings and advertisements in every situation. Without us noticing, media have slowly taken over our daily lives. Media control the masses and the masses control the economy and culture. This is simply another part of how media and culture influence each other.

For many years now, the primary medium for advertisements has been television. A majority of society has access to a TV, and because of this reality, producers promote their products via this media outlet. However, are these companies just trying to sell their products? or they also advocate their personal agendas upon the masses. Throughout history, the various media channels have influenced society to believe or accept twisted fallacies.

In the article, “What Is Popular Culture and Why Study It,” Deanna Sellnow describes to one the importance of pop culture in our world today, how it shapes people’s identities, and the reasons they should be aware of our culture today. Whether people realize it or not, Sellnow says that pop culture screams at them from every angle of their lives. Although pop culture can be the things seen and heard in one’s surroundings, it is most prevalent through media. Movies, magazines, and music are all examples of mediated popular culture that is cheap entertainment for the enjoyment of the mass population. Many people are influenced when they tune in to the messages these things are sending. Some of these messages may challenge

The popular culture particularly visual media affects our opions and attitude towards race and racial minorities group. our assumptions about race and racial minorities are both successeded and reflected in the streotypes presented by the visual media. i strongly believe in the George Gebners scientific examintaiton of televison that how we perceive ourselves and how we view those around us are affected by what we see on television. Visual media has such a heavy impact on us that even though they present a grossly distorted picture of the real world. people tend to accept more readily than reality itslef. the popular culture deals with symbolic realm of social life, the image which it creates, represents

Popular culture can be defined as “The knowledge of current or up-to-date events. It can refer to music, television, film, sports, and anything in the public domain.” (reference.com.n.d.). MTV operates globally and one may argue that MTV shapes their audience tastes however in present times the public has vast options and therefore can easily dictate by choosing the channel that best suits their tastes and wants. MTV’s power to adapt to change has worked to their advantage as they have been able to capture their target audience throughout their existence.

Today’s society focuses more on the idea of mass media and of things that are portrayed with this. Because of advancements in technology, a person could simply turn on a television set, a computer, or just their phone to find out things that are going on in the world. In dealing with pop culture, one would see that the ideas and objects generated by a society are being promoted by the media. Mcdonald's and other restaurants use this to promote their items.

The purpose of this essay is to study the process of trends being set as well as followed. It will also focus on psychological explanations in order to determine what the cause of people being influenced by the media industry is. There will also be evidence in the form of quotes, studies and statistics, which will support all of the

Popular culture is generally believed to be comprised of a variety of elements. For example, popular culture covers the most contemporary and instant aspects of our lives. These aspects can often show the characteristics of rapid change, especially in today’s highly technological and informative world in which, people are highly influenced by the universal media. Certain standards of behaviour and common beliefs are reflected in pop culture. Because of its cohesion, pop culture both influences and reflects people’s daily life. Moreover, brands can reach iconic pop status. However, these aspects are not constant and may change rapidly. (Abbott and Sapsford, 1987).