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Dear Sophie Rhetorical Analysis

Satisfactory Essays

Marie Louise Mangana
Professor: Selena Flowers
English 1302
May 1st 2015
Rhetoric in Commercial “Dear Sophie” by Google Chrome.
Advertising was developed first to inform the public of new products launched in the market, then to persuade consumers to buy one brand over another. The giant web Google through the commercial spot titled "Dear Sophie" was able to inform and boast the benefits related to the use of Google Chrome browser in ninety seconds. Convinced that rhetoric can benefit the advertising practice, an analysis of the commercial "dear Sophie" will help understand how the director has used rhetoric and pathos to convince and to evoke emotion from the audience.
This commercial spot shows a father named Daniel using Google Chrome on his computer to create an email account for her daughter Sophie. Daniel, through Google Chrome products, records the events of the life of his daughter. From the birth of Sophie to her first birthday party, at her first ski, the birth of her sibling, her illness to their family home; He sends emails to his daughter’s account in which he …show more content…

The video incorporates scenes from childhood that relatives can relate to, as Sophie’s birth, birthday parties, sib being born, or learning how to ski. The commercial is supported with an emotional piano musical soundtrack. By this endearing and stirring commercial, Google arouses tender emotion and inspire youthful families about what they can do with Google chrome products. For example, families can use Google chrome to record forever those beautiful moments of life. People cherish beautiful and love story, so Google used this commercial ad to show that all of its products are conceived with some kind of emotional and affection. Google touch the heart of the audience and potential customers through this video. Google has created a very strong appeal to

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