Death of the Newspaper: Where Will Journalism Go From Here?

1337 Words 6 Pages
The U.S. newspaper industry is in a time of transition. Ad revenue profits and print readership have been steadily declining for years and things are only continuing to get worse. As readers slowly gravitate towards the internet to fulfill their news needs, more and more newspapers are being forced to close their doors. In spite of this, the spirit of journalism cannot be allowed to die. Media expert Clay Shirky (2009, para. 10) writes that, “There is no general model for newspapers to replace the one the internet just broke.” Shirky’s right, there is no general model because it’s no longer about replacing newspapers; it’s about saving journalism and giving journalists a new media in which to thrive. In an age where young people have …show more content…
1). However, even if Crosbie’s prediction is off, the numbers are still staggering. Eight major U.S newspaper companies filed for bankruptcy between 2008 and 2010, and hundreds of smaller papers also shut down or switched to Internet only (Kirchhoff, 2010, p. 1). As advertising revenue continues its’ sharp decline and print readership creeps ever lower, it’s becoming ever more clear that something in the industry is about to give.
Despite widespread belief, newspapers actually did see the internet coming. Companies like Schibsted, a Norwegian newspaper firm, were able think outside the box and come up with creative ways to ensure their internet success. For instance, Schibsted has turned its’ name into a brand that encompasses two top ranking websites and several new internet businesses including a search engine that is in competition with Google (“More Media”, 2006, para. 2). When the rest of the world was suffering through a miserable 2005, Schibsted enjoyed its’ most profitable year ever with internet activities contributing to 35% of the company’s operating profits (“More Media”, 2006, para. 1). However, Schibsted’s stock holders are pretty much the only ones in the newspaper industry smiling. When most of the other newspaper companies set out to tackle the internet, they were too
Open Document