They originally listed on the JSE as steers holdings, which included debonairs and fishaways. The Halamandres’ were very disappointed that after 37 years they were worth only 40 million rand. George then employed Kevin Hedderwick as the CEO of the company to try and improve on this profit. The company continued
“burger” industry). Through the SWOT analysis of Steers and Mc Donlads differences will be clearly seen. Customers are driven by there preference of choice to aquire a certain product. What drives this element Is the quality of the product. Customers will generate a sense of loyalty and thus will only buy select products or services from specfic manufactures or service delivry companies. The differences will likely been seen in the questionaire and SWOT analysis where Steers and its competitors