Deborah Sweeney What's Your Mission Summary

In order for any organization to be successful, they must be able to establish a purpose. Each and every organization must carry out this mission through its business operations and executed through all stakeholders actions. According to Radtke (1998), “A good mission statement should accurately explain why an organization exists and what it hopes to achieve in the future. It articulates the organization’s essential nature, its

The Mission Statement is a vital component in the strategic planning of a business organization. Creating a mission is one of the first actions an organization should take. This can be a building block for an overall strategy and development of more specific functional strategies (Abrahams, 1995). By defining a mission an organization is making a statement of organizational purpose.

1. Mission and Vision Statement – Mission is a written declaration of the purpose of an organization and Vision is that business will accomplish in future years.

Ideally, a good mission statement also provides information regarding the organization’s overall management philosophy, its business model, its technical and social competencies, and its values and beliefs (Aguinis, 2009; Azaddin, 2011; Bart & Hupfer, 2004; Covin, Slevin, & Schultz, 1994). Moreover, to make mission statements of large companies more individually relevant, Azaddin (2011) advocates flexible “guiding statements” that account for the “context, culture, structure, and needs of an organization” (p. 31). Thus, a mission statement must be meaningful and applicable to all stakeholders for strategic decision-making to be effective.

The mission statement is often publically stated and used by almost every organization today. It helps provide basic guidelines, essentially the core values of a company, and what they aim for. A mission statement gives customers

In this assignment I will be exploring what missions statements are, ethos and the values the schools set to reflect their vision. Mission: this means that is it a statement of what an organisation is focusing on and why they want to do it. An example of a mission statement; “Our vision is to create a school community where children participate, excel and are proud of their achievements…” set by Round Hill primary school. Schools create mission statements in order to set themselves a Goal to reach for, a goal in which everyone will learn from it and gain an experience, because the statement they have set is creating them a vision to aim for.

Organizing the direction of a business or corporation is essential because it can increase profitability and provide broad guidelines for how to accomplish the organization goals. This is where a mission statement becomes useful. A mission statement should be short, concise, and to the point. Employees should be able to remember it and make it part of their everyday work culture.

A company's vision is a "general statement of its intended direction that evokes emotional feelings in organization members." (Dessler, 2003). The mission statement determines the type of business it will be by setting the purpose for the company, and

A personal mission statement is a philosophy or creed that one plans to follow in daily life. It is usually designed with positivity, purpose, and with personal goals for every aspect of life such as career, finances, etc. It also focuses on personality traits that one would like to possess and the accomplishments that one wants to achieve, both short-term and long term. It also houses the individuality of the person writing it. Every person writing a personal mission statement is will produce a different statement. This is primarily because people value different things, characteristics and have different goals. The purpose of this paper is to explore my mission statement (Covey, 2013, pp.113).

A mission statement is a “formal summary of the aims and values of a company, organization or individual.” (Oxford) Mission statements are important in business because it can be used to determine a company's short and long-term goals. Intelligent business owners use mission statements to remind its employees why the company exists and how the company will be or continue to be successful. Dunkin Donuts’ mission and vision statement is simple. It is “to deliver high quality food and beverages quickly, affordably and conveniently in a welcoming environment.” Dunkin Donuts being a fast food chain, has been relied on by its customers to provide coffee and breakfast at a fast pace. This is how each individual Dunkin Donuts gains and keeps customers. When the staff are all on the same page, the business runs smoothly, and customers remain happy, resulting in repeat customers. Word travels fast and so does the coffee, with that in mind. Keeping customers happy and meeting their needs will keep this business striving.

The mission statement communicates to stakeholders the main activities that the company focuses on in order for it to achieve its vision. The mission statement communicates to employees’ information on how to conduct their day to day activities. The mission statements also describe the organizations, policies, culture as well as ethics (Alesia 2013).

On the other hand, mission statement is the reason why a company exists and it’s a statement that declares the core purpose of a company. Mission statement usually will remain the same over time (Bratianu, 2007). The mission is different from a vision as it aims to create competitive advantage and also achieve the social goal of a company (Bratianu, 2007).

I will be assessing how business missions, visions, objectives, goals, core competencies inform strategic planning. Business mission is a short written statement describing the organisation’s function, markets and competitive advantage. An example of a mission statement would be Facebook’s, which is “To give people the power to share and make the world more open and connected.” The purpose of a mission statement is to provide a ready reference point against which decisions can be made. Mission statements also help to stop there being different wrong interpretations of the organisation’s stated purpose. It also helps to present a clear image of the organisation for customers and the general public to see. Mission statements contribute to strategic planning because they will influence and determine how the plan is executed. For example if the organisation’s mission statement is to be green and environmentally friendly, then they must find ways to achieve their goals and objectives without contradicting this mission.

The mission of a company is considered to be its purpose. Basically, it should include what you will provide, who you will serve and also highlight your key attributes that should distinguish your organization from your competitors. There are no specific rules to develop a mission statement, what really matters is that should be a reflection and a helpful synopsis of the organization as well as it should speak to your stakeholders. Some characteristics that makes a mission statement successful is when it is succinct and can be printed in the back of a business card, when it is memorable and unique. Lastly it ought to be realistic and current, for instance, the mission should be a description of the present and not the future as well as it can not change constantly, in this case, when the firm changes its priorities, it is necessary to think if the new directions will affect its mission.

A mission statement describes the objective of a company or an organization. It shortly defines the overall goal and clarifies why the company exists (Griffin,1990). A mission statement should indicate some core points..