Decision Making Among Ncaa Autonomy Institutions

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Decision Making Among NCAA Autonomy Institutions

Since the inception of high profile intercollegiate athletics, there has been a debate regarding the place of athletics within the structure of higher education. Within the last few decades, this debate has intensified as intercollegiate athletics has transformed into a multi-billion dollar industry that shifted the way athletic departments operate. College athletic departments have been able to generate millions of dollars in revenue through corporate partnerships, television contracts, alumni and donor support, and ticket sales (Toma, 2003). Specifically, this athletic revenue is primarily generated by football and basketball programs. College athletics has entered the “show business phase as football and basketball have evolved into commercial entertainment products (Duderstadt, p.69).” As the commercialization of collegiate athletics continue grow, the concept of student-athlete amateurism has become increasingly strained as there has been a push for providing student-athletes, specifically in football and basketball, additional compensation for their play.
In January 2015, member institutions of the power five conferences of National Collegiate Athletic Association (NCAA) overwhelmingly voted for more autonomy from the NCAA, which will allow these institutions more power to determine how they operate (NCAA, 2015). The 65 power athletic departments will now have increased freedom to develop their own rules when
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