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Decision Making Of Marketing For Marketing Personnel Should Be Taken When They Perform Any Marketing Functions

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Decision making in Marketing: The decisions by the marketing personnel should be taken when they perform any marketing functions. And also Marketers should continuously decide what is to be done and who are the persons to do it and how it should be done. And also what is the best time and which place is the best to do it. How to make decisions: Defining an idea or problem to be acted: Before we seek answer, the real problem should be identified. The first step in making decision * What the problem really is; after identifying the problem only we should work toward the solution or answer. In most cases defining the problem is not easy task and symptom that shows on the surface is what appears to be the problem. Evaluating the information , collecting and interpreting about the problem: We can find many sources to gather information which affects the decision. In some situations or cases standing orders, rules, procedures, policies and regulations provide relevant and exact information. Remaining sources of information include own experiences and records and reports of company and personal observations and also discussions with individuals. Implementing alternative possible solutions: To implement alternate solutions or taking the advantage of the given opportunity. These alternatives are only possible courses of action that can satisfy a need or problem solving. There are several choices available for decision maker if they are able to identify or implement them.

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