Decision Making at Google

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Decision Making at Google Inc.
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Google defines itself as a non-conventional company which intentionally avoids the traditional management models. “Google has been managed differently in an atmosphere of creativity and challenge.” That said by Eric Schmidt, CEO, who also affirms that the business is driven according what Peter Drucker understood as a way to manage the “knowledge workers” in 1959. The idea was first described in his book 'The Landmarks of Tomorrow'.
"We know now that the source of wealth is something specifically human: knowledge. If we apply knowledge to tasks we already know how to do, we call it 'productivity'. If we apply knowledge to tasks that are new and different we call it 'innovation'. Only knowledge allows us
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By principle number 7 – “Strive to reach consensus”; Google stick on the view that the “many are smarter than the few” and solicit a broad base of views before reaching any decision. The role of the manager is that of an aggregator of viewpoints, not the dictator of decisions.
Principle number 8 is also the corporate slogan: “Don't be evil”. Schmidt, co-founder and CEO says that the company really tries to live by it, particularly in the ranks of management. Google fosters to create an atmosphere of tolerance and respect, not a company full of yes men.
Google faces the challenge of evolving management techniques as the company grows. As decision-making pervades all managerial actions and is a continuous process, Google practices characterize the strategic decision-making process of the company. In this new model, the decision-making process is guided by a powerful coalition acting as a team and also permits decisions to evolve through trial and error and incremental steps as needed, as Daft mentions (2007, p.299). Daft also affirms that this new process relies less on hard data as a basis of good decisions. This statement differs from what Goggle practices as mentioned on principle 9.
The 9th principle applies the company knowledge to support decision making: “Data drive decisions”. At Google, almost every decision is based on quantitative analysis. Google uses its systems to manage information not only on the Internet, but internally also. The corporation employs
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