Decision Support Systems ( Dss )

Having a good idea of who your customers are, and what their needs are, are important aspects of marketing for a business. Having a website, combined with free tools such as Google Analytics can really help you determine your marketing demographics. Reporting tools, such as Google Analytics, can provide you with a lot of different data - pages with the most hits to how people are finding your website. This type of marketing data can used to grow your business. Having a well-designed, professional looking website, will provide credibility to your business. Well written web content will keep your customers engaged, and encourage them to explore your website and learn about who you are as a business.

In the world of technology that we live in today has forced companies in almost every industry to use whatever tools that are available to help them be competitive in their business industry. There are a few ways to do this, one of those ways is the use of Web analytics, which is the collection of raw data from users browsing habits and then taking the raw data and assemble the data into clear comprehensive results. This type of analysis is very useful for companies, as it helps them learn what users are doing and their habits and the best way to target these users.

On this week course, i read the material which is given on the reading assignnment and refer more information from internet about google analytics and web analytics. Though this

In spite of very huge data, reports, files, large investments made in web analytics, firms find it difficult to make business decisions. Many business leaders underlined the need to invest in people, but none have spelled it how much could be invested on the tools and people. Kaushik (Blog at kaushik.net) found and developed a rule for investment on tools and analyst to solve the problems in arriving at business decisions to become successful in business. He named it as 10/90 rule for web analytics success.

After knowing the benefit and limitation of Decision Support System (DSS), we should consider the following points before creation of successful DSS. Even the existing system, which are away from these point, can consider the same for future enhancement. Below are most important factors to bring success to DSS while using -

For years, web analytics has proven to be a means that revolutionize the way businesses

Business analytics would offer efficiency to the firm whereby it would formulate decisions to help achieve its specified goals. Analytics would help TecWiz to gather data at a faster rate for presentation in a visually appealing way. Therefore, analytics would encourage a

Decision Support Systems promote a learning culture in an organization. Employees and managers learn new concepts and more efficient ways of improving the organization, either as a byproduct of the application of DSS or from the direct implementation of DSS as training tools. This learning process is good for the company’s future decision making processes.

There are over 1 billion active websites today and its growth is exponential. Not all of them are optimized and effectively used by the users. Every owner of the website should continuously assess and improve the effectiveness of their website, if they want to address the above question. How they can do that? That is where Web Analytics comes into picture. The process of tracking, collecting, measuring, reporting and analyzing the data collected from the web for understanding and optimizing the web usage is known as Web Analytics. We can track every click of every person on the website. It provides information about number of visitors to a website and number of page views. In other words, Web Analytics is tracking the visitor behavior of

A web analytics dashboard lets you track the execution of your website in real-time, and answer the critical questions like how is your site performing as for your Marketing destinations?" This dashboard example concentrates on a high-level, yet in-depth view of your website 's execution over numerous time periods.

According to Bryan Eisenberg, a marketing consultant : “Investing in people and the tools that those people need to be successful is key, but it 's the people who can understand that data that really matter” .Web analytics tools spew mammoth data in the form of various reports, data sets, data, charts and overlays. It is the responsibility of an analyst to deduce this data and provide insights to the organization for enhancements. No organization use web analytics every time, but it 's advantageous to be familiar with some of the top preferences and how they fit into the whole web strategy and using multiple tools only gives you further levels of insight into your customers and your success rate, which is not easy. If you do not have adequate web analysts or qualified brains for this job, no tool, how expensive that might be, can improve your online business. We see that many huge enterprises invest millions of dollars in to buy expensive tools; these expensive tools cannot explain what to do with this huge data.

Including these features, Web analytics may incorporate following the clickthrough and drilldown conduct of clients inside the Web website, deciding the destinations from which clients frequently arrive, and speaking with programs to track and analyze online conduct. The output of Web analytics are given as tables, diagrams, and charts.

Before getting down to the point, we need to look at what a Decision Support System is. It known as DSS is a computer-based information system which helps manager accomplish a competitive advantage in either overall cost leadership, differentiation or focus, being able to make decisions and forecast future business needs and requirements. A DSS applications aids decision makers put to use

If the website has more than 100 pages and we get more than 10,000 visitors a month, we can imagine the complexity of the interactions that are happening with our website. If we have a drop in marketing campaigns, a dynamic site, search engine marketing (SEM), more pages, more traffic, or promotions and offers, we have a very tough situation to understand by any stretch of the imagination.

With its emphasis on improving online interaction between an organization and its website users, web analytics is frequently considered to be in the realm of marketing. While web analytics does provide important support for today’s online marketing efforts, its impact and usefulness does not stop there. Web analytics can play a much broader role in an organization. Web analysts have very good reasons to be involved with web analytics activities underway in their organizations. To avoid problems with performance degradation and insufficient resource capacity, performance analysts need to be informed about web analytics implementation projects. Ideally, they should be part of the web analytics implementation team. At a minimum, the performance team should be kept informed of plans and progress.