Decision Support and Business Intelligence Systems 9th Edition Ch1&2 Exercise

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Decision Support and Business Intelligence Systems, 9th Edition Decision Support System - HW #1 - Chapter 1. Exercise 2 & 3 Chapter 1. Internet Exercise 4 & 8 Chapter 2. Exercise 5 & 9 Chapter 2. Exercise 3 & 4 < Chap 1. Exercises 2 > Enter the TUN site and select “cases, projects and assignments.” Then select the case study: “Harrah’s High Payoff from Customer Information.” Answer the following questions about this case: a. What information does the data mining generate? Answer) Customer behavior and preference related data. It is needed to analyze customer behavior and preference data. To generate the necessary data and understand customers’ preferences, Harrah’s had to mine the data. From these requirements,…show more content…
Team Assignments 3 > Find the information on the proactive use of computer versus transaction processing systems (TPS) to support ad-hoc decisions. Each member of the group should choose an application in a different industry (e.g., retail, banking, insurance, food). Be sure to include the impacts of the Web/Internet. Summarize the findings and point out the similarities and differences of the applications. Use as sources companies that employ students, trade magazines, Internet newsgroups, and vendor websites. Finally prepare a class presentation on your findings. * Transaction Processing Systems (TPS): It is a type of information system. TPSs collect, store, modify, and retrieve the transactions of an organization. A transaction is an event that generates or modifies data that is eventually stored in an information system. To be considered a transaction processing system the computer must pass the ACID test. The essence of a transaction program is that it manages data that must be left in a consistent state ( * There are essentially four major decision-making models: ad-hoc decision-making, multi-attribute utility theory (MAUT), AHP, and Bayesian team support. Ad-hoc decision making is what we naturally do when faced with an issue, especially when there is not time or other incentive to take

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