Deckers Outdoor Corporation: Business Report

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The product outputs for Deckers Outdoor Corporation are shoes. Their brands include Ugg, Teva, Sanuk, and Mozo. Ugg and Teva are the top sellers. The shoes are categorized by type, style and brand name. They have boots, slippers, fashion shoes, classics, and sneakers. (Deckers Outdoor Corporation, n.d.) They are currently working to add accessories to the UGG brand. The company aims to have footwear for every person from casual athletic shoes to luxury shoes made from fine sheep skin. The primary gauge for company performance is sales. According to Angel Martinez, President and Chief Executive Officer, sales for 2011 were $1.377 billion. This is a 38% increase from 2010. Earnings per share (EPS) are another financial indicator of the company's performance. For the year 2011, EPS increased to $5.07 per share, which is a solid 27% increase over the previous year. (Deckers Outdoor's CEO Discusses Q4 2011 Results, 2012) The year 2011 was a record year in terms of financial performance for the company. Deckers Outdoor Corporation uses growth as a performance benchmark. In 2011, the company experienced a compound annual growth rate of about 15%. They are predicting an 11% compound annual growth rate in the coming four years. (Deckers Outdoor's CEO Discusses Q4 2011 Results, 2012) About 40% of their sales come from outside of the United States. The compound annual growth rate for the international markets was about 22%. The company plans to focus on untapped international

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