Decline Of Apple Essay

Overall in the past few years Apple has become more and more successful through preparing for the growth of E-Business for today’s society. The company has taken in and analysed competitors behaviour in order to remain market leaders and stay at the forefront of high end products such as IPhone and there IMacs range. Apple have tried to create a unique feel for their products when compared with Microsoft they have been trying to play catch up with Apple in all the same categories they both operate in. Apple use very different marketing techniques compared to Microsoft which has made Apple the number one brand in the world.

It is quite obvious from the case that Apple is facing many obstacles. It has way more competitors today than it had two or three decades back. Part of it has to with the highly globalized environment that companies are operating in these days. Another major obstacle is the technological environment which is rapidly changing compared to the one that Apple experienced when it first emerged on the global scene. But the most important of it all seems to be a mental thing. It appears that Apple, over a period of time, developed a rigid mental model that related success of Apple with sheer innovation. This same mental model has lead to demise of many companies in the past, Xerox Corporation being the prime example of that.

When they introduce Apple II, people started to recognize their presence and they started to receive orders.

Microsoft vs. Apple has always been a topic up for debate. Both companies or at the top of their game when it comes to selling products. Apple and Microsoft provide great products, which is why they lead the market today. It wasn’t easy for Apple in the beginning though. They went against a powerful Microsoft brand that wasn’t letting anyone take their spot. However, in recent years, they’ve gotten ahead of Microsoft and have taken the lead. Apple is more towards the consumers whereas Microsoft plays a bigger role in today's business aspect. I've always been a fan of Microsoft over Apple. A few reasons for that is Microsoft's software, customization, as well as being able to upgrade your computer specs. Now I know you're

The Macintosh PC came out in 1984, but the first Windows came out in 1983. Consumers would rather have a cheaper IBM computer with Windows, than a more expensive, yet nicer looking Macintosh, since they both had the same software. Steve Jobs was fired the next year.

Technology change has naturally been a major factor in Apple's success. The company played a major role in the shift to a mobile computing society, by developing the personal technology devices that would

I learned that Apple is a juggernaut when it comes to their technological products and marketing goals. Apple focuses on the needs of customer’s light years ahead of their competition and even before most consumers have realized they want Apple’s products. Through their innovative marketing involving social media, word of mouth, Apple Stores they have convinced consumers about the high value of their product even lending to the formation of a “Mac cult” for its diehard fans. The way ahead for Apple is not to lose sight of its brand loyalty and continue to service the customers and entice them with the brand’s prestige. Even with the death of Steve Jobs, I believe Apple forge ahead to differentiate itself from the markets they are in.

The closest comparison to this small computer at the time was the Altair 8800 and the Intel microprocessors used in calculators and watches. An improved version of the Apple 1 developed into the Apple 11, the first personal computer with graphics and a keyboard, and IBM soon followed Apple’s lead with their version of a small computer. The market for personal computers had been primarily in the business industry. Apple Computer sales netted $50 million by the last quarter of 1979 (Gitman & McDaniel, 2009) and Apple soon became the personal computer of choice for many small businesses and families, especially when Apple introduced the more user- friendly Macintosh computer in the 1980’s. The Macintosh was Apple’s first major step in adapting the personal computer to the desires of corporate America. In ten years, Apple had grown from two employees in a garage to a $2 billion company with over 4000 employees (Jobs, 1985). What began as a hobby for Jobs and Wozniak soon became an essential part of many households and established the foundation for the Apple empire.

Music stores hit US with major popularity, not long after a new industry was created. The ramifications of the Ipod mini was astounding, its popularity skyrocketed. The Ipod mini was considered alternative for listening to music, since before that America didn't have wireless audio. Steve Jobs was rehired by Apple, and he decides to take big steps in reinventing the company. He buys NeXT and their hardware is what powers the new Power Macintosh. This computer was a totally different model, with its versatility and compactness. The power Macintosh started appearing in schools, work, and home lives altogether. It was basically an all in one

On the tail of the early PC revolution, Apple took off like a rocket. It went

Apple’s management had predicted its margins to be shrieked for the next 5 years; as a cause of that recession that reshaped the market. The management took a fast and smart decision and they predict the market after they analyzed it and found out that they can make better future by using the low prices of the parts, rather than downsizing.

Steve Jobs and Steve Wozniak founded Apple in California in 1976. Their mission was to introduce an easy to use computer to market, which led to a computing revolution and quickly became the industry leader by selling more than 100,000 Apple IIs in 1980. After IBM entered PC market, IBM PCs, which used Microsoft’s DOS (OS), gained more market share and became the new standard for the PC industry. At the same time, Apple introduced the Macintosh in 1984. However, Apple’s net income fell 62% due to the Mac’s slow processor speed and lack of software limited sales. In 1985, Steve Jobs was forced out and John Sculley took charge of the Mac. Under the direction of Sculley, Apple

In the early 1980s the top competitor in this industry was IBM due to its open system and ease of being cloned. During this same time, Apple struggled to keep pace and changed its competitive strategy multiple times. From 1980 to 1993 Apple positioned itself in the computer industry as the company that provides easy to use desktops with superior software and hardware. Unlike its competitors, Apple did

Apple’s strategy has evolved as technology does. At the beginning, Apple focused on the computer industry

The new power structure after the Apple revolution was that the people could now have a choice of computers instead of being forced to go to IBM. So the new power structure had Apple on top as the “leaders”. Now Apple is continuing to do well and still hasn't dropped out of the computer market even though there's a lot of concurrence. This is because Apple before and also now are able to compete with their opponents in both business and consumer segments of the