Deere and Company: Industrial Equipment Operations

An analysis of consumer behavior will provide insight into the behavioral segmentation, customer perceptions and benefits, and why the intended target market would select Deere’s JD750 over Caterpillar’s D-5 sized machines. This section will highlight a few of the details as it relates to Deere and the Five-Stage Model of the Consumer Buying Process. Deere dominated the smaller tractor market because it understood the wants and needs of the

Another problem adopting Roomis is that their ally in US Natex is unreliable as there were often delays and is not very efficient in carrying out the operation. Not being able to supply goods on time affects the goodwill relationship which the company has with its customers which can cause the company its market share. Once the company loses its market share then it will be difficult to regain it back. Also company policy of maintaining low inventory levels to free up capital would require a very efficient supply chain system to maintain the production process flow. So Roomis needs to revamp itself in terms of service levels to meet customer expectation and RMM has to figure out a way to do so.

One of the five oldest companies in the United States, Deere and Company is the world's largest manufacturer of agricultural equipment and a major U.S. producer of construction, forestry, and lawn equipment. The

This paper thoroughly examines Deere & Company from multiple perspectives. First, a review of the company’s history, products and service offerings, corporate strategy, and a summary of the agricultural and construction equipment industry will be provided. Next, the Deere and Company’s current financial position will be examined. This includes reports of John Deere’s earnings, cash flows, assets and debt management, profit margins, and future projections. These financial statistics will then be compared to the primary competitors of John Deere in order to show the company’s financial viability. After the analysis is complete, a SWOT analysis (strengths, weaknesses, opportunities, and threats) will be conducted in order to identify key success factors and driving forces. Based on the analysis, strategic recommendations that Deere and Company should leverage in order to avoid potential threats and to maintain its position as an industry leader.

John Deere & Company manufactures and distributes agriculture equipment as well as a broad range of construction and forestry equipment. The company is partnered with FedEx in order to maintain the logistics flow involved with the company’s transactions. FedEx is responsible for providing outsourced transportation services to 11 Deere facilities across the US and Canada. The 11 Deere facilities have different service agreements with FedEx in terms of cost and service depending on the type of business unit.

Buyers. As of 2013 Deere has 34% share of the exports of agricultural equipment. Buyers tend to go with a known brand name. Deere has been around 1837 and have been known for their excellent quality farm equipment. Since the buyers are a small group of farmers, government and big corporations, the buyers cannot influence the prices of the equipment. Deere is known for not repossessing farm equipment when there is a down turn, like the depression. This does instill the brand into the buyers. They established operations in strategic countries to keep the prices down and have product ready when it is needed.

Wisher primarily distributes its mowers in farm supply stores and hardware stores located outside metropolitan areas. 75% of the company’s sales come from rural areas, while 30% of sales regenerated from wholesalers and 20% from dealer sales. Much of the company’s brand awareness comes from co-op advertising through all sources of media. Swisher’s target markets are the Midwest and Southeast, where the Ride King and their private label Big Mow are primarily distributed. The company focuses sales on consumers with over an acre of land, as well as farmers with several hundred acres. The Ride King has a distinct advantage over its competitors, since it is the only mower that has one front wheel that can turn the mower 360 degrees without shifting. As the economy improves, Swisher can take advantage of increasing sales by selling more of its mowers in large retailers. Its retail price would make it the cheapest product on the market. As other brands have distributed their mowers under private labels to the growing mass merchandisers, Swisher’s sales could be quickly depleted. In order for Swisher to fully compete, it must be able to gain market share on other private label brands. Many of its competitors have an advantage, because they use front engine mowers, while the Ride King does not. With other manufacturers selling their mowers in the same locations as Swisher, Swisher must create more brand awareness within urban areas by

The heavy equipment manufacturing industry, more commonly referred to as “machinery manufacturing,” includes construction equipment, mining equipment, and agricultural machinery. Construction machinery includes earthmoving equipment, concrete equipment and road equipment such as cranes, loaders, draglines, mixers, pavers, and excavators that can be used in the building and mining industries. Agricultural equipment generally refers to compact tractors, combine harvesters, and other farm equipment, while the mining equipment market includes underground mining equipment, portable drilling rigs and parts, crushing machinery, and other screening, washing, and combination equipment.

Competitive Rivalry: It would appear that Deere & Company has set itself apart from all potential competitors. They have created an extremely unique brand that has attracted consumers away from potential competitors and really has been able to put them in a segment of their own.

Deere & Company, together with its subsidiaries (John Deere), incorporated in 1958, operates in three business segments: agriculture and turf segment, construction and forestry segment, and credit segment. The agriculture and turf segment, created by combining the former agricultural equipment and commercial and consumer equipment segments, manufactures and distributes a range of farm and turf equipment, and related service parts. The construction and forestry segment manufactures, distributes to dealers and sells at retail a range of machines and service parts used in construction, earthmoving, material

The automotive industry designs, develops, manufactures, markets and sells motor vehicles, and is one of the world’s most important economic divisions by profits. This analysis focuses on the industry, specifically, manufacturers of automobiles. There are five competitors in the StratSim environment: Firm A, B, C, D, and E. Industry sales in the most recent year were 4.3 million units, with expected growth in the next year. Within this industry, there are seven-vehicle classes: Economy, Family, Luxury, Sports, Minivan, Truck, and Utility. There are two new classes with potential – if properly marketed.

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So-called Major domestics producers, especially Anheuser Bush, MMBC’s main competitor, are focused on economies of scale in production and advertisement and spend heavily to maintain their own sales level. They dominate the market with 42% of market share in the East Central Region (Case study - Exhibit 3)

The construction and forestry segment manufacturers and distributes an expansive line of machines and service parts used in a variety of industries. Although this market segment has less of an impact on their financial performance than agriculture and turf, Deere is expecting revenue to increase about 8% in 2013. This increased revenue will primarily come from improved economic conditions in the U.S. Finally, the financial services segment mainly derives its revenue from their dealer network and the finance of customer purchases is expected to see improvement. As you can see from the chart below, agriculture and turf account for nearly 77% of the companies operating profit and grew over 13.5% in 2012 as compared to 2011. While financial services experienced a decrease in overall operating profit as compared to 2011, it remained second ahead of construction and forestry contributing $712 million in operating profit to the company.

RESEARCH PAPER: CATERPILLAR Abstract The topic of my research was the global management expertise and effectiveness of the company Caterpillar Inc., a global leader in the production and manufacturing of construction and mining equipment. I researched the company's website for core information and sought information outside the company for its global perspective. What I found