Defination of Mass Media

Computers never had a common place inside the classroom, imaging what students thought about using word processor versus electronic typewriter word processor or even using the Archaic Manual Typewriter. In today’s world students are considered digital natives. Computers can open pathways that stimulate learning and help develop high order of thinking skills, when technology is applied in a meaningful manner. The proliferation and success of web based curriculum at all levels of education is just the latest examples of the importance of technology to both students and teachers. This research paper will explain why computers are important in the education sector today, the impact that Computer Technology has on the education sector, how computer teaching plays a role in education system, how technology has changed from decades ago until now and the advantages and disadvantages of Computer/ Technology in the education sector.

Mass media is communication that reaches a large audience. This includes television, advertisement, the Internet, newspapers, and so on. Mass media is a significant effect in modern culture in America. It creates ideas and sustained within society not only send ideological messages out to the public but to advertise this ideas which are tend to manipulate our mantalities.

Mass media, simply put, is just another form of communication. We see it as ads, newspapers, the internet, and over the radio.It reaches large audiences around the world, and plays a significant role in modernization, especially in America.

Mass media has long been a communication tool for people to socialise and exchange ideas with one another. It is the

Mass media is an extensive word used for all the forms of technology through which information can be disseminated. Mass media refers to the communication devices which are used to converse and interact with a large number of audiences in various ways and languages. It has become an inseparable part of our lives, be it the pictorial messages of the earlier times or the high technology media available today. Apart from entertainment, mass media also is an effective way of communication, spreading information, advertising, marketing, and in general, of expressing and sharing views, opinions, and ideas.

Traditionally, media had a considerable impact on the society and socialization of individuals. Today, the impact of mass media has become even more significant because people are always exposed to the impact of mass media. The exposure of individuals to mass media from the early childhood leads to the formation of their worldview under the impact of mass media.

     “It is the power that shapes and molds the mind of virtually every citizen, young or old, rich or poor, simple or sophisticated” (Sweet Liberty, 2000, 1). The media is a part of everyday life in America. News and events outside of one’s home or neighborhood are brought to their area via the newspaper, magazines, radio, television, and the internet. As the quote above mentions mass media, and its components, are very powerful and are capable of influencing one’s mind, as well as their behavior. The images and stories introduced to children and young adults make it difficult for these viewers to distinguish between fact and fiction (Cable News

Mass media is the media a person sees or hears in magazines, television, radio, etc. Media images is what a person sees with their own eyes. A person can see media images through social media, the computer, television, magazines and anything else a person can see with their eyes. Gender socialization is how a person sees media. A person in any gender contributes how they see media through their expectations and attitudes. Media plays a large roll through a person’s life. Media affects the way a person’s sees themselves, how they may see the world around them, and how they think they should look or feel.

Mass media involves communicating on a large scale. This can include written, spoken, visual, and digital. Written mass media platforms include newspapers, magazines, and books. Spoken mass media consists of conferences, concerts, and radio. Visual may involve television shows, commercials, movies, and theater. Digital media involves all of the other types of media broadcast to reach an even broader audience via the internet. Over the last century, consumers have experienced the privilege of seeing radio, television, personal computers and the internet, and smartphones and other electronic mobile devices take the place of spreading information by face-to-face verbal communication and written media forms like telegraph and newspapers.

So, what is Mass media? Mass media is communication that is to a large group, or groups, of people in a short time (Mass Media, 2013, p.1). This can be written, spoken or broadcast communication. Some of the most popular forms of mass media are newspapers, magazines, radio, advertisements, social media, television, Internet, and films/movies. Mass communication refers to the technology that is used to communicate to a large group, or groups of people in a short time frame (Pavlik & McIntosh, 2004, p. 22). There are other forms of communication. Interpersonal communication is kind of how it sounds. It’s more personal and is usually face-to-face between two or more people (Interpersonal Communication Skills, 2013, p.1). Now,

Many people in the mass media industry have used their platform in very different ways. The ways people have used them , do vary because some mass media influencers use their platform for good and some use it for bad. For example, In the Brian Williams case he used it for bad because he lied to the people that looked up to him, or people that watched the news. Another example would be when Jorge Ramos was kicked out of the press room for asking difficult question to Donald Trump, but in this case it was different because he used mass media for good because he was asking these questions for the people and for them to know, what was going on. Because if not then who is going to ask them.

When we hear the words “mass media” most of us usually think about information being conveyed through a modern means of communication like television, internet, or radio. However, the definition of mass media according to dictionary.com is as follows; any of the means of communication, as television or newspapers, that reach very large numbers of people.(5) Since this is a pretty broad definition, this, of course, could also mean books, because they are able to reach a large number of people, though it takes longer to reach the audiences because of production and distribution times.

For a long time, people receive news on the printed source such as newspaper, magazine which published by newspaper company or publishing company. A little while a go, people got another news source which are radio and television. Most country start with public broad casting and while later, the radio or television company established and start broadcasting own programs. Both literary media and broad casting mass media are mostly driven by big company and each of those company has own political stance or sponsor and those factor heavily reflected to the articles or programs they published. Back in the days, these biased article provide versatility to individual issues. For example the press called Partisan Press which has clear political bias and it attracted the different group of people.(Sikka, Week4 Lecture) The issue now publish and broadcast media is lack of versatility by concentration of the ownership. Consequence of the capitalism society, many of the company which produce news bought by bigger powerful company and it end up with under around 10 company are owning media nowadays and this concentration of media ownership leads to the lack of versatility.(Lorimer, 249) After the internet technology available to the public, the issue of versatility starts to solve gradually by individual’s blog or the rapid rising of micro-blog service use such as “Twitter”. The characteristic of the internet that it differ from old media, individual able to be an journalist and there

Mass media is a media intended for a large audience. It may take the form of broadcast media, as in the case of television and radio, or print media, like newspapers and magazines. Internet media can also attain mass media status, and many media outlets maintain a web presence to take advantage of the ready availability of Internet in many regions of the world. Some people also refer to it as the “mainstream media,” referencing the fact that it tends to stick to prominent stories which will be of interest to a general audience, sometimes ignoring controversial breaking news. Many people around the world rely on this form of media for news and entertainment, and globally, it is a huge industry.

The first application involves utilization of the computer as a record keeper and retriever. Teachers and administrators programme the computer for processing data of the students for instructional purposes such as printing report cards, storing and retrieving tests and examinations results, pertinent details about students (age, sex, community, family background etc.) and scheduling students for classes in the case of streaming of students ability wise or due to large strength of the college or shift system, for the purpose of guidance and counseling , cumulative records, counsellor’s records, file and details about vocational interest, aptitude and information and psychological test results can be stored in the computer and retrieve as and when needed.