Defining Marketing
Colleen P. Dalton
MKT/421
November 26, 2012
Stephanie Burns
Defining Marketing
The purpose of this paper is to define the term “marketing”, explain the importance of marketing in organizational success, and provide examples from the business world to support the explanation of its importance. Upon completion of this paper it should be understood what Marketing means and its importance in today’s society.
Marketing
There are many definitions of the term “marketing”. My personal definition of marketing is the advertising of a business to promote its products or services to the public by means of radio, newspaper, billboards, etc. According to Kotler and Keller (2012), “Marketing is about identifying and
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PowerAde sports water target those who are fit, healthy, and do sports ("The Coca Cola Company", 2012). The Coca-Cola Company when advertising has a primary target market of those who are 13-24, and a secondary market of 10-39 ("The Coca Cola Company", 2012).
Another example of a business that targets a specific consumer would be Gerber. “Gerber offers products that are infant specific and target new parents and caregivers alike” (studymode.com, 2012). The bold Gerber Generation marketing campaign – developed by DraftFCB, New York, – uses the voice and aspirations of today 's youngest children to bring to life the company 's full-line of stage-based nutrition products and resources for children from birth to preschool ("The Gerber Generation", 2010). The development of the campaign and the continued expansion of the Start Healthy, Stay Healthy™ Nutrition System reflect the company 's commitment to helping create a healthier generation ("The Gerber Generation", 2010).
Finally, the Starbucks Corporation is another business that targets a specific consumer. Starbucks has been able to gain such a large share of the market by catering specifically to a well-defined target audience (“Chron.com”, 2012). Starbucks primary target is men and women in the age group of 25 to 40, which accounts for almost half of its customer base ("Chron.com", 2012). Although Starbucks’ primary target is an adult group, it also targets young adults with 40% of its sales, and targets kids and
Marketing is the function that connects businesses to their target audiences’ needs. It is how a business presents and distributes their product to their audience. For example, a business can market their product by advertising it to the public. This can be seen in many forms of media; such as: on television, via web, posters or on billboards.
Marketing is a very unique process that enables limitless methods or variations for an entity to appeal to a particular target market as well as to deter from a particular market. Marketing is used in more than just business; The kinds of clothes an individual wears and the attitude a person portrays can be used to market him or herself to the public for many reasons: Maybe to attract a woman a man is attracted to, possibly to impress the president of a company a person is interviewing for, and even to just create a base of his or her character in which other people will judge him or her by. Marketing is everywhere from the business side of the spectrum to relationships people have
SIMULATION DESCRIPTION: Holden Evan, Inc., has long been the premium dog food market leader with its flagship Grand Champion brand. The brand targets breeders, trainers, and owners of purebred dogs willing to pay higher prices for superior nutritional and health benefits. During an economic downturn, the Grand Champion brand suffered a sharp and prolonged decline in sales. The Marketing Manager must re-evaluate the brand's marketing strategy and marketing management orientation to determine if they need revision.
How is marketing defined? What is its importance in a company’s success? This paper will discuss and explain different definitions of marketing along with a definition of author himself. In addition, this paper will elucidate the importance of marketing by giving three examples where marketing was adapted with few mistakes resulting in disaster.
Marketing is all about creating a really solid decision, which will lead to more money. In this paper I will give some history of my organization, and explain how each element of marketing affects the organization. In addition I will cover the industry in which the organization resides in.
Marketing is very important to the success of a business. Before people can buy a product or service they have to know about it. However, marketing entails more than just letting people know what your company has to offer. Throughout this paper, I will define marketing, offering my personal definition as well as more formal definitions from other sources. Furthermore, I will explain to the reader the importance of marketing to organizational success giving real world examples in support of this explanation. The field of marketing can include many things. I believe, however, the most important thing which it should include is communication with customers as to the value and benefits of using that particular company's products
Marketing is a strategy that all organizations use in today’s society. In one way or another, business’s today need to market their purpose of existence. Although the strategy of marketing may be different in every industry, the basics of marketing are often times the same.
Marketing has become a part of society and a huge part of the American culture; one has only to observe the timeless art of Andy Warhol and the iconic Campbell’s Soup Can at the National Gallery of Art in Washington, D.C. A personal definition of marketing is creating a product or service that fulfills a need and taking the idea from a concept to the kitchen table. Business Dictionary defines marketing as “the management process through which goods and services move from concept to the customer” (Business Dictionary, n.d.) as “the activity, set of institutions, and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners, and society at large” (Marketing Power, 2004).
What is marketing? More important, what importance does marketing have on an organization 's success? In this paper, marketing will be defined. Included will be my personal definition of marketing, the definition found in Marketing Management, and the definition found in Basic Marketing. Based on these definitions, I will explain the importance of marketing in organizational success.
“Marketing segmentation and targeting are particularly important for finding customers that are the best match for a business’s products and services” (Suttle, 2014, ¶ 2) This statement speaks directly to the ideal scenario every company hopes to find; one where it’s strengths as a product and service provider are best matched with the client and consumer base most in need of these outputs. When reviewing soft drinks giant Coca Cola, we find a company that specializes in diversity; dominating the world’s beverage market with a wide variety of product choices specifically
Definition of marketing – Marketing is the action of promoting a service or product including market research and advertising.
Marketing is the basic concept of selling or buying products and services. This is generally some type of exchange of money, services, goods or ideas. Advertising has vastly changed since the creation of the printing press.
Marketing is the basic concept of selling or buying products and services. This is generally some type of exchange of money, services, goods or ideas. Advertising has vastly changed since the creation of the printing press. Constantly improving technology has made advertising much more prevalent in today’s society than ever before (Clow & Baack 2010).
Definition of Marketing – Marketing can be defined as the process of converting wants into needs. In other words it can be defined as the process of selling products or services to the customers by an organisation.
The business article which I came across was about extending the competitive market strategy and also it’s was in the Academy of marketing science. Its purpose is to study and also improvement of marketing scholarly research and also the practice of the publishing research and the article is a substantive domain of marketing. The marketing concept has been a philosophy that many firms should always analyze the needs of their customer and also make a need to satisfy their needs better than the competition.