Defining Marketing

802 Words Jul 12th, 2012 4 Pages
Defining Marketing
Deby Chan
MKT 421 – Marketing
Norbert Gray Jr.
July 3, 2011

Defining Marketing
There has been much misconception about what marketing really it only about commercials on the television or billboards that dot the highways, advertisements in the paper or salesman attempting to sell you their products. Many believe that this is marketing but marketing is much more complex than the advertising and the selling of goods and services. In fact, the above mentioned elements only form part of the whole marketing process. Marketing consists of a wide range of activities involved to ensure continuation of meeting the needs of the customers and getting appropriate value in return. MarketingPower.com defines marketing as
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These marketing activities were executed in order to create an exchange and sales that will result in the achieving the company's goals.
A well implemented marketing strategy should increase the firm's customer equity, the expected earnings from a firm's current or prospective customers. While marketing strategy planning is helpful to marketers, it requires all aspects and business departments must work parallel to create good marketing that will benefit the consumer and the business while delivering good and services that brings merit to the relationship of business and consumer. These involve the financial managers, accountants, production and personnel people and all other specialists.
Marketing is important to the success of the organization. If the organization does not lay out the groundwork properly, the organization may not be able to adequately sale the product or service. The must be a market for the product that and organization wants to sell and the distribution network must be thought out.
According to Chapter 1 of Basic Marketing: A Marketing Strategy Planning Approach, Starbucks demonstrated what well performed marketing function is all about by standardizing and grading the coffee beans, transporting and storing them, and buying and selling them to overcome the spatial separation between growers, Peruvian coffee

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