Defining Social Networking Sites On The World Wide Web

The internet has revolutionized the modern world like no other invention has before, except perhaps, electricity. The internet allows sharing and collaboration to take place between people on opposite sides of the globe. Vinton G. Cerf, often called the “Father of the Internet”, admits that when the original idea of an “intranet” was in its infancy, there was no possible way to imagine all of the ways we would come to use it (NDTV, 2013).

Information in today 's world seems vast and often times limitless yet acquiring that information has become almost an effortless task since the arrival of the Internet. In the past 20 years this global system of interconnected computer networks has grown by leaps and bounds. The Internet has managed to provide the masses with an informational platform that runs 24 hours a day, 7 days a week. It delivers whatever we may need, desire or want to know about with just a few simple clicks or keystrokes. A technological medium that has become quite instrumental in our daily lives.

I was also directed from Google.co.uk to a number of personal and private blogs and forums that satisfied my search criteria. All these Web 2.0 tools greatly assisted me in completing my task and equipping me with the knowledge to do these again in future. “Web 2.0” is a term coined by Tim O’Reilly in 1999 to describe non – written script web pages. They allow me to improve my knowledge base and develop working understanding of IT systems through the use of Blogs, podcasts and Videos.

Pritchett, C. G., Pritchett, C. C., & Wohleb, E. C. (2013). Usage, barriers, and training of Web 2.0 technology applications. Srate Journal, 22(2), 29-38. Retrieved from http://search.ebscohost.com.proxy.cecybrary.com/login.aspx?direct=true&db=eric&AN=EJ1015771&site=ehost-live

As technology grew, it gave rise to an abundance of online networks and databases, ultimately developing different websites and applications in which people could interact and use for a variety of networking reasons. To elaborate, people can now use different applications to build up personal relationships, for entertainment, for work

Boyd, D, & Ellison, NB 2009, ‘Social network sites: Definition, history, and scholarship’, Journal of Computer-Mediated Communication, vol. 13, no. 1, pp. 210-230.

Web 2.0 is a term given To describe the second stage of the world wide web with this version being based on user interactivity and the sharing of data online and it is also more user friendly than the previous version of world wide web. Web 2.0 was first introduced in 2004. Some examples of Features of web 2.0 include things like web applications; web applications can now be ran straight from the web browser due to web 2.0’s user interactivity. Other features include social network, face book twitter and blogs

In 1999, Tim Berners-Lee wrote Weaving the Web to chronicle the creation and purpose of his major invention—a revolutionary piece of engineering that reinvented the modern world itself: The World Wide Web. In his book, he explained “the Web is more a social creation than a technical one. I designed it for a social effect—to help people work together—and not as a technical toy”. Berners-Lee went on to say “the ultimate goal of the Web is to support and improve our weblike existence in the world,” and then described how humans fall into groups, form bonds, and interact with each other. Ultimately, he believed that human interests are “representable and, increasingly, represented on the Web” (Berners-Lee 123). When Berners-Lee launched his invention, he intended that it be a new medium to assist human socialization—a new platform for people to build communities on the Internet. Twenty-five years after the advent of Web 2.0, referred to as The Social Web, this dream can be regarded as a

Firstly, as stated in the Fuch readings the web 2.0 is a marketing ideology which relates to the issue offered in ' The Price of Shame' video that attention to certain issues on social media is magnified by web 2.0, the example given in ' The Price of Shame' was how the press making millions of the humiliation of Monica Lewinsky and everyday people alias consumers were digesting the news to be spread. This expresses the marketing ideology, here, business makes money from the extra attention the online news gains through web 2.0, the internet acts a s a supplier while the people who pay attention to it act as the consumers.

The uprising of Web 2.0 has contributed to a significant rise in the number of technologies designed to enable the dissemination of user-generated content.

It is also known as read-write web. The technologies of Web 2.0 allow assembling and managing large global crowds with common interests in social interactions. The added advantage of Web 2.0 over its previous generation is to support collaborations and to help gather collective intelligence. The main technologies and services of Web 2.0 includes Really Simple Syndication (RSS), blogs, Wikis, mashups, web services, tags, and etc. In this era of Web, several technologies like JavaScript, AJAX, XML and JSON were emerged. Though there are significant advantages, Web 2.0 has its own limitations. Some of the notable issues are:-

The 1990s was a time of such tumult and confusion as far as the Internet was concerned that no one could agree on what was happening, let alone about what the future was likely to bring. Since 1994, when the World Wide Web made

Changes are being made to the internet all the time. The social web and mobile technology are two things that have made clear of its recent evolution. These two modernized things have made

The second generation of the World Wide Web is Web 2.0. The second generation of the web is focused on user needs as an element in sharing information online. Web 2.0 allows for communication between users via a bandwidth of connectivity, the pages which are created within this 2nd generation of the web are created with dynamic HTML. There are many ways in which

In their 2007 article, danah boyd and Nicole Ellison specifically explore the characteristics of early social media technologies (such as Facebook and LinkedIn) and seek to recommend a common definition for individuals in academic and industry settings to utilize in research and practice. boyd and Ellison found that the backbone of most social media sites is comprised of three elements- 1. the ability of a user to construct a profile, 2. the ability of a user to connect with other users, and 3. the capability to “view and traverse” a user’s list of connections (Boyd & Ellison, 2007, p. 211). Beyond these three commonalities, boyd and Ellison found that the purpose of various social media sites and the content building features offered vary greatly from platform to platform. Some sites are intended for professional purposes, while others are intended for social networking; some offer photo and/or video sharing capabilities, while others office blogging capabilities or messaging capabilities, to name a few (p. 212). While boyd and Ellison’s definition specifically characterizes early social media sites, their findings can be generalized to many of the social media technologies currently available.