Definition Of Competitive Intelligence ( Ci )

It’s not data, it’s competitive intelligence.  Information is competitive intelligence that drives strategic business decisions.  Decisions that are made by global organization with the power to change the world.

Competitive intelligence and analysis is an important part of a business. Competitive intelligence is the art of defining, gathering, analyzing, and distributing intelligence about products, customers, competitors, individuals, concepts, information, ideas or data needed to support executives and managers in making strategic decisions for a business. This includes a broad array from government intelligence to market intelligence to business intelligence (Competitive Intelligence, n.d.).

This paper gives a justification of the importance for Kudler Fine Food’s development of its marketing tactics and strategy, and identifies other areas where additional research is needed. An analysis is done to understand the importance of competitive intelligence in regard to the development of Kudler Fine Foods marketing strategy and tactics.

The objective of competitive intelligence is not to steal a competitors trade secrets or other proprietary property, but rather to gather in a systematic overt (legal)

Competitive intelligence is a great tool to use in marketing research. It is “A systematic and ethical program for gathering, analyzing, and managing external information that can affect your company 's plans, decisions, and operations” (“Definition competitive intelligence“, 2011, para. 2). A company can use competitive intelligence to learn more about their competition and figure out ways to better market to their company against their competition.

Jeffrey W. Alstete, John P. Meyer (2012). Intelligence Methods and Systems Advancements for Knowledge-Based Business.

It is critical for Kudler Fine Foods to know their market. Competitive intelligence is a means of knowing your customers, your competitors, and your market. Competitive intelligence can also help to identify what may happen in a market, or what a competitor may do in the future. When developing a marketing strategy and marketing

It provides a structure to capture the linkage of organizational activities that create value for the customer and profit for the organisation. It is particularly useful to get across the notion that operations and the other activities must work cross functionally for optimal organization performance(Chase et al. 2007).

Ans: In my opinion competitor intelligence used by the Greens & Co. to identify the advantages and disadvantages of their US based competitor or potential rival, McLarens before entering the US market Because, McLarens was already so

James Baron and David Kreps had given the Five-Factor model, which is based on Michael Porter’s Five Forces model of business analysis (Porter, 1980). These factors will influence the Competitive Intelligence system in any organization. These factors are External Environment, Workforce, Organizational Culture and Structure, Organizational Strategy, and Technology of Production and Organization of Work (Baron & Kreps, 1999). Lack of correspondence between any one of these factors can lead the firm’s CI practices to the failure.

Intelligence analysis?is the process of taking known information about situations and bodies of strategic, operational, or tactical importance, characterizing the known, and, with appropriate statements of probability, the future actions in those situations and by those entities (Richards, 2010).?The descriptions are drawn from what may only be available in the form of deliberately deceptive information; the?analyst?must correlate the similarities among deceptions and extract a common truth. Although its practice is found in its purest form inside national?intelligence agencies, its methods are also applicable in fields such as business intelligence?or?competitive intelligence.

By keeping Apple populated with employees and people — keeping senior managers — who are excellent at the five skills of disruptive innovation: observing, questioning, associational thinking, experimenting and the last, networking.

In the early 1980s the top competitor in this industry was IBM due to its open system and ease of being cloned. During this same time, Apple struggled to keep pace and changed its competitive strategy multiple times. From 1980 to 1993 Apple positioned itself in the computer industry as the company that provides easy to use desktops with superior software and hardware. Unlike its competitors, Apple did

There is predictive monitoring and predictive capabilities out there that businesses are taking advantage of to increase their competitive abilities. Case in point – recently a major commercial aircraft provider was unable to deliver an aircraft order to a customer timely because their ashtray company went out of business. A major bus company was also unable to deliver an order of buses because the company that manufactured and supplied their bumpers also went out of business. These two examples illustrate the power of information and the need to source strategically. It is not just the delivery of a component that is at stake, but the most capable allies that manage your supplies and impact your ability to deliver in the marketplace.

This paper illustrates the concept of Business Intelligence as a stored knowledge of the company that can be developed and organized for better and effective decision making process. It synthesizes the concept of business intelligence and introduces the BI information system software that can harness all the needed information and data for decision makers. This process is placed in the context of mid size companies in Saudi Arabia for them to gain competitive advantage.