Definition Of Genre Of The Marketing Industry And Consumer Differ By Frith, Qirko, Garofalo And Weinstein

1200 Words Apr 3rd, 2016 5 Pages
Genre can be defined as a way of categorising sales (Frith, 1996). However, because the aims of the industry and consumer differ, genre becomes a complicated concept in which both the control of the consumer and their authenticity judgements (Qirko, 2014) must be taken into account. Through discussion on genre by Frith, Qirko, Garofalo and Weinstein, three points surrounding the construction, negotiation, maintenance and definition of genre arise. Firstly- genre must be addressed as a way to order and understand musical differences so as to match consumers to a product (Frith, 1996). Secondly, what power do consumers have? (Garofalo, 1987) Do we have any choice in what is marketed to us? Thirdly is the commercial versus the authentic (Qirko, 2014). Can a music product be both ‘authentic’ and commercially viable?
Genre labels allow the organisation of sales. Consumers have an idea as to the product they are seeking and distributers of music use genre labels to match the consumer to the product, maintaining control as demand changes (Frith, 1996). However, this process becomes complex when the divergent aims of those who form and control the industry are investigated. Those who create and produce music cannot be certain of how their product will be marketed or defined (Frith, 1996). This makes the construction of genre as simply a matter of practicality somewhat ambiguous, calling for further clarification of how to define genre. Is genre to be categorised simply for its…

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