Definition Of Marketing : Marketing Essay

Marketing Plays a vital role in a business, because of marketing the business can offer their offerings and to their customers and provides the services. Marketing is a combination of 4 P’s which are Product, Prize, Place and promotion, to Analysis the marketing of this business, I am explaining the

Marketing is the action or business of promoting and selling goods or services. A person who works in advocating for the good or service is called a marketer (Meerman, 2011). The main and most valuable purpose of marketing is to create awareness of a good or service to increase its sale. A customer is the most valuable business asset so marketing is mainly aimed at attraction of customers. It is therefore important for any organization to have a marketing plan. There are very many advantages of marketing in a growing an established business organization. Marketing helps the organization management to identify the different needs of the consumers. This is because a marketing plan should involve direct consultation with customers to know their

Marketing is also important as it helps organizations plan for maintaining the product or service, and the cost associated with maintenance. Quite often organizations create products because the consumer identified a want for the product, but end the end, the product is not successful. Marketing will help organizations reach the target market, which will help increase sales.

Every company depends on an efficient marketing program to fulfill customers' needs. Marketing is a process of finding out what the customer wants and meeting those requirements. Within the company, the marketing group has to consider customer values and customer satisfaction before considering offering a product. Marketing is part of our everyday world, and can be perceived everywhere and every time. At any time, everyone has been exposed to different kinds of marketing or advertising depending upon personal necessities such as T.V commercials, radio, internet, etc.

Marketing refers to sales in terms of planning, pricing and promoting goods and services (Baltzan, 2011). The focus of this department is how to supply the consumers with the product at hand, which requires the use of transactional data. In order to make the product accessible to customers, it is essential that the marketing department promotes the service and advertises the AMC store as well as their product (Baltzan, 2011). Marketing is a crucial part of the information system, because the sales affect what the company needs in terms of production and manufacturing. The better the marketing strategy, the higher the sales will be, leading to a greater supply of products in the store.

According to Philip Kotler, Marketing is the process of planning and executing conception, production, pricing, promotion and distribution of goods, services & ideas in order to satisfy consumer needs and wants as well as to achieve organizational Goals. So what is the importance of Marketing? The importance of it is that it help the product to survive in the market, Marketing helped to introduce new products that will eased or enriched people lives. It also Innovate product through the research where marketers is the one who will ask for feedbacks from consumer. Successful Marketing build demands for product and services which will create more jobs.

Are you a fan of the iPhone or galaxy? For example, you are a fan of the iPhone. By selecting iPhone, you took a position. Now as an iPhone fan would you buy a Samsung galaxy phone? Most likely not, even though both phones have almost the same features. When it comes to marketing, it is almost the same. Marketers position their products to appeal to its certain demographic consumers. They try to create an image of their brand that they want their consumer 's to accept. If marketers successfully done that then they will be able to create a place for their product 's in the mind of a consumer. When consumers will think of this product, they will think of having a certain style, characteristic, feature and position. Therefore, product positioning is very essential for a marketer because his/her products success largely depends on this.

Marketing is an essentially about marshalling the resources of the organization so that they can meet the changing needs of the customers on whom the organization depends. As a verb, marketing is all about how an organization addresses its markets. Marketing is “The management process which identifies, anticipates and supplies the customer requirements efficiently and profitability”.

Every product and service fulfills a need. Marketing begins from carrying out a survey to find out if people really need the service. This is very important. A lot of marketing fail because useless services or products are being marketed. People have gone into business based on only perceived needs. If you go into production because you only perceived a need, your marketing may not work.

In general terms, marketing is all related to the places of buying and selling of goods and services to satisfy customers’ needs. Nowadays marketing is the most important issues for success of every business marketing is the activity, set of institution, and process for creating, communicating, delivering, and

Second, marketing helps the business find out customer needs, use different selling plan to improve the sale of the goods or services and then satisfy the needs. Marketing design the plan for the product and the managers can follow the four condition, product, price, place and promotion, means the 4Ps of marketing, to decide the final plan. Understanding the customer needs are important in marketing. Because different type of customers have different needs. Then, customer always be the main focus into the marketing plan (Chapman 2011, p. 125). However, before the managers decide the marketing plan, they need to understand the six main type of market. Because choosing the correct market is important for a product. And it affects the following part of the marketing plan, such as decision of selling place or the plan of promotion. Then, the six types of market are resource market, industrial market, intermediate market, consumer market, mass market, and niche market. Those types of market are totally different and the managers need to choose it carefully when they decide the marketing plan (Chapman 2011, p. 138-139). In addition, there are four main elements influence the customer’s buying behaviour. On psychological, the influence only affect individual, then the buying motives, personality and personal education also affect the buying behaviour. Next, on sociocultural, the culture of the country, customer’s social class or family culture might affect the active of buying.

Product – Product can be defined as the goods or services which is made to fulfil customer’s demands and needs. While making the product company should take care about its quality and features must be according to the customer’s needs to satisfy them.

Marketing is a form of communication whereby the value of your product or a service gets communicated through various channels of communication, with the goal of selling it either on a permanent basis or a short term basis. It’s now one of the most important aspects of selling a product or a service by creating an image in the minds of the customers and eventually leading them to buy it. To put simply, marketing is managing profitable customer relationships. The aim is to create value for customers and to capture value from customers in return. For instance, P&G (Proctor & Gamble), one of the worlds largest and the most respected marketing companies really does create value for consumers by solving their problems and cultivate deep connections with its customer base.

The term marketing is defined as “the activity, set of organizations, and the process of creating, connecting, delivering, & exchanging offerings that have value for consumers, clients, society & partners at large.

8. Marketing is Goal-oriented. Like any other business activity, marketing seeks to achieve some useful results. The ultimate aim of marketing is to generate profits through the satisfaction of human wants. The following aims are sought to be achieved by studying marketing: (a) To develop an intelligent appreciation of modern marketing practices; (b) To provide guiding policies regarding marketing procedures and their implementation; (c) To study marketing problems according to circumstances and to suggest solutions; (d) To analyze the shortcomings in the existing pattern of marketing; (e) To enable successful distribution of agricultural products, our mineral wealth, and manufactured goods; and (f) To enable managers to assess and decide