Deforestation Persuasive Essay

Advertisers all have one goal in common, that is an ad that is catching to a consumer’s attention. In today’s fast paced society there are so many selling products and charities. As I exam the advertisement for the American Society for the Prevention of Cruelty for Animals (ASPCA), I will show how they use the pathos, ethos, and logos – also known as Aristotle’s Theory of Persuasion.

Like mentioned in the reading, “The depiction of nature in advertising disconnects and estranges us from what is valued, and we attempt to reconnect through products, creating a circular consumption.” Moreover, the media is the

The advertisement by WWF uses rhetorical strategies such as an establishment of ethos, and an appeal to logos and pathos. WWF establishes ethos by being a world wildlife program who “is at work in more than 40 countries...and collaborating with governments and coastal communities,” which demonstrates their credibility. They appeal to logos by offering statistics such as that “ten million people in sub-Saharan Africa make a living fishing,” and that the “number of fish in their waters has declined by 50 percent.” By offering these concrete numbers and statistics, WWF establishes a logical advertisement. Pathos is appealed by this advertisement by including phrases such as “Protecting the Future of Nature”, “protect marine populations,” and “ensure

This advertisement also uses major topics in today’s society to draw people in. In the first section of the commercial, it uses whale extinction and McCarthy trying to save them. Secondly, it uses deforestation and the efforts to save the trees as another environmental draw-in. In the third slot, it focuses on global warming and the melting ice caps. And lastly, the commercial uses the extinction of rhinos (K. 2017.). This establishes Ethos by showing that the company is aware of the problems in the world today. These environmental issues have been a problem for several years, and there are many people that are concerned for them. By using them to pull people in, they are opening their audience to not only people who like the outdoors, but also to people who want to be heroes.

In today’s vastly media driven society, it is often times almost natural to associate different ethnicities, people and their ideas with certain stigmas and stereotypes attached to them. A continent made of many countries and their people are far from expectations. Each day people are exposed to big media advertisements and the use of visual rhetoric. The idea of visual rhetoric conveys ideas and points by using images and other objects that can be seen. These visuals can consist of eye catching colors, large texts with catchy slogans or anything that might appeal to the visual sense. In the advertisement by Oxfam, there are bright white, clear waterfalls draping over a brown mountain with lush green trees, and bright rays of sunlight peering through. These visuals are to depict the overlooked scenery and oppose the otherwise “dark” misconceptions that may be paired with Africa. The ad looks to debunk the constant link to hunger and poverty by showing that while most people think Africa has little water and starving population, its geography has lots of beauty to offer. Oxfam is an organization devoted to the mission of putting an end to poverty in nations. Oxfam tackles head on, the issues that keep people poverty stricken with an incentive to save people from disasters and build positive futures for those taken under Oxfam’s initiatives. Their mission directly from their website is “To create lasting solutions to poverty, hunger, and social injustice”. By using the elements of Ethos, Logos, Pathos and Kairos, the Oxfam organization creates ads using the visual rhetoric to spark individuals to contribute and change the stigmas tied with Africa and many other nations plagued by poverty, hunger, and social injustice.

The purpose of this paper is to discuss the methods of persuasion that are used in this commercial, and how the use of ethos, pathos, and logos has made the commercial from ASPCA persuasive and successful.

This ads use of the startling image in contrast to the small words proves highly effective to the reader in swaying their opinion on the issues of war. By using the color scheme they also prove able to get people on there side on a comfort level too. So the startling but yet subtle nature of this ad turned out to be highly effective in making people think more about difficult topics and also convince them to do something about the

What is happening to the Earth? Our home is becoming a barren mass of sorrow. Most people in America are blind to what is going on. Could it be that every individual is just turning a cheek the other way. America is faced with an extremely serious problem, and if it is not acted upon there will be nothing left on Earth. Hopefully it will still be able to thrive after the numerous accounts of human destruction. Deforestation in America is a huge problem with devastating affects to humans. The root causes of this travesty are mainly the ongoing need to increase America's economic growth, and the idea of frontierism. These two aspects of deforestation tie together well. Together they help define the thought process that Americans have

The affect of environmental issues occur everyday and in particular deforestation is becoming a highly ranked subject. From animals to the human race, the alacrity of trees that are cut down affects every individual in a variety of ways. Not only do people need to help the planet but they need to help themselves and further generations to come, such as children and grandchildren because these natural resources that are being taken away from society are as well shaping the future. For comprehensible reasons, forests use to make up the world, until man made creatures started to destroy and destruct the most important supply to human kind which are trees. Trees are crucial to every living entity for the reason of providing oxygen to all.

By asking the viewer to imagine themselves in a certain situation the creators of this ad are asking viewers to empathize with others. The clever use of pathos in this ad, is what will make viewers feel compassion and

Environmental issues affect every life on this planet from the smallest parasite to the human race. There are many resources that humans and animal needs to survive; some of the most obvious resources come from the forests. Forests make up a large percentage of the globe. The forests have global implications not just on life but on the quality of it. Trees improve the quality of the air that species breath, determine rainfall and replenish the atmosphere. The wood from the forests are used everyday form many useful resources. Moreover, thinning the forests increases the amount of available light, nutrients and water for the remaining trees. Deforestation (forest thinning) is one of the most

The commercial appeals to the audience’s pathos more than anything. Animals, especially dogs, have a way of pulling with human heartstrings. “...they can be used to transfer desired meanings to the products with which they are associated” (Phillips 1). In other words, using animals in advertisements can link advertised products to the feelings that are associated

Deforestation is one of the most significant issues of our time; considerable measures must be taken to prevent further pillaging of our unique forest resource.

Human activity can negatively impact on the environment in different ways, which can lead to consequences which are not only bad for the environmental area affected, but humans too. Activities such as causing radiation leaks with nuclear meltdowns and dumping waste are just some examples of how humans can worsen their own environment.

Deforestation is a major global problem with serious consequences to the planet. These consequences have a negative effect on the climate, biodiversity, the atmosphere and threatens the cultural and physical survival of life. Deforestation is the permanent destruction of indigenous forests and woodlands. It has resulted in the reduction of indigenous forests to four-fifths of their pre-agricultural area, so that now indigenous forests cover only 21% of the earth's land surface. The world Resources Institute regards deforestation as one of the worlds most pressing land use problem.