Consumer perceptions of store brands versus national brands Abstract Purpose – The objective of this study is threefold. First, the authors want to use taste tests to assess how four store brands that are differently positioned compare to one national brand in terms of perceived brand equity. Second, the authors want to investigate whether brand equity of store versus national brands is determined by current brand loyalty towards these brands. Third, they want to find out whether store patronage
Beginnings In its early years, Cold Storage was an independent small retail depot selling mainly frozen meat from Australia, and its target customers were mostly Europeans. From 1965, to achieve economies of scale, Cold storage adopted the concept of multiple retailing, where bulk buying activities and distribution of food products to a network of stores throughout Singapore and Malay Peninsula was carried out (Goh 2003). Cold Storage also pioneered the manufacturing of condensed milk and other milk
funds and the staff cohesion. However, paying the bonuses may pose a threat to the operation of the company. The dilemma is whether to pay the bonuses to the employees during the recession time. The case study “Bonuses in Bad Time” (2012) outlines the circumstance of a supermarket chain. This case serves as an inside look into a grocery retailer——Superado, an expansive market chain situated all over the nation
Running Head: BUSINESS RESEARCH PROPOSAL1 Analyzing the Dynamic Supply Chain in Food Retailing Industry in Australia Business Research Proposal Contents Introduction3 Problem Statement3 Literature Review3 Variables & Hypotheses4 Operational Definition and Measurement4 Research and Methodology5 Sampling5 Data Analysis6 Conclusion6 References7 Introduction The activities carried out in the research focuses on understanding the concept
profit is about 505 million pounds after the tax has been deducted. Fifty per cent of its profit is distributed to the shareholders as dividends and the rest is held back for investment in stores and improving services for the customers. Tesco’s group capital expenditure is 841 million pounds. This was mostly ploughed back into