Delissa in Dairyland

AGI and Mercury’s respective brands target different customers markets. The combined company would have opportunities to gain new customer segments to the combined products.

In summary, marketing is very important for a business to achieve success. Many businesses have a difficult time in this area. With the stiff competition, businesses struggle to stand out among others. Other companies resort in unethical and unfair schemes just to win the competition. But eventually find themselves in great loss and failure. As businesses all over the world enter into a gigantic marketplace, every business owner is faced with convoluted market competition. Nevertheless, any entrepreneur can be different and become successful in this matter. In every product sold and in every service provided, patience and hard work should take precedence to ensure quality. Products and services should be marketed honestly, planning should not be done with evil

With a strong need to be focused on the customer, taking into consideration the internal and external factors of the business, this in turn will reap in growth for the business. Telkom, being a clear example of a brand that is not customer focused, fell short on maintaining their business which resulted in a loss of profits. Poor managerial skills, threatening economic pressures and unreliable products and services all in turn led to the decline of a proudly South African

7. Consumer loyalty needs to be increased: - The main recommendation is to increase the good relationship with the consumer at all. The reason is that if there is a good relationship between the organisation and the consumer then the benefit will be to the organisation as good relationship sometimes helps to reduce expense on the other factors like huge expense that is done on the advertising of the brand of the organisation. In Asian markets, areas such as relationship building and a ‘benefit-the-country’ attitude are sometimes more important than investing enormous amounts on advertising (LaForet and Chen, 2012).

In period 3 the market share was lowest than it had ever been before (19.1%), net contribution became higher than in the previous years and the stock price index dropped. Looking at the sale force management, the SAKE brand concentrated most of its sales force on mass merchandise and the SAFE brand gave more attention to the departmental stores. Seven marketing research studies were purchased, the base cost for both brands increased than before, more sales persons were hired and trained than in the previous periods. Following the multidimensional scaling, the brand performance for SAFE was pretty high on a scale of 16/20. But at the level of convenience it was poor with a negative scale of 15. The influence of the product characteristics on MDS dimensions were generally not impressive but the performance for power was very strong, convenience in terms of design was strong, but the performance of the weight, design and volume were average. The firm A fell behind other firms in terms competitive advertisement and in spite of all the investment on marketing research to boost purchase, consumer interest was still not impressive. For three periods, the SAKE brand was performing a lot better than t SAFE.

Throughout the dissection there were many opportunities and weaknesses to uncover. Strong consumer loyalty is an important strength that can help increase word-of-mouth of the brand. Many people look for information for new brands online through websites, reviews,

|PLACEMENT |Distribution Channels, Supply Chain, distribution,|Lacked in capitalizing one of the most profitable distribution |

And the reason of it was still the cost. Indeed, this former strategices failed to match their product characteristics with their supply priorities. That is, it cannot minimize their product cost. For example, using Japanese suppliers before was twenty to thirty percent more empensive than using Chinese suppliers, not to mention about the trasportation cost. In addition, their original Japanese design was still increasing the cost in China’s factories ----- increase equipment cost cannot make good use of the cheaper labor cost in China; increase producing cost by designing unnecessary function in China.

What are the factors that contributed to LV’s exceptional success in the Japanese market? Let us carefully assess the brand’s four P’s before we look at more specific strengths and weaknesses. In general, marketing seeks for average quality, one that conforms to usability and functionality standards (Nagasawa, 2009). For an average 1000 Japanese Yen handbag, it means that the bag simply needs

First, company has to develop a vision regarding the interest of the company and then select market targeting strategies, establish objectives and develop and implement the strategies. It includes marketing and managing program positioning strategies formulated to fulfill the value needs of the customers in every target market. Strategic marketing is a process of market-driven strategy development, taking into consideration a consistent varying business environment and the requirement to bring excellent customer value. Instead of focusing on increasing the sales, Bisleri company developed strategic marketing in order to concentrate on the performance of the organization. By integrating the organized set of market- driven activities, into the customer-influencing strategies of the business, the marketing strategy of the company, Bisleri tries to bring out excellent customer value. The company sees marketing as liability of the business in spite of specialized purpose and has connected its organizational environment with the strategic marketing. Marketing boundary orientation is there between its customers, and organization and between channel members and competition. The marketing processes are centralized to business strategy planning process. Strategic marketing provides the knowledge for choosing group of customers to be served, environmental screening, for directing product specifications and for identifying the competitors. Cross-functional strategies are decisive for giving good customer value and bisleri has successfully achieved

The brand has a specific strategy for the European market where its first European store was established in London (quit EU in 2016) and now has 17 lingerie stores around Europe. It recognizes the great potential of the European market.

Because there was no cooperation between the NOs and the PDs, the company as a whole could not take advantage of their history of innovative products. They did not move production to lower-cost Asian countries as fast as their competitors, so their costs stayed higher and production took longer. And since they could not coordinate cooperation between the NOs and the PDs, they let several innovations, which would have been worth billions of dollars to the company, get captured and taken to mass market by their more efficient and reactionary Japanese competitors (most notable

This was a he turning point because a Japanese product known to the people was being sold through this giant toy distributor. Soon other brands followed suit. They could have tried the alternative route of connecting with the Japanese toy manufactures in a way that would not seem so industrialized.

The concept of marketing has evolved over time. Whilst in today’s business world “the customer is king”. In the past this was not the case, some businesses put factors other than the customer first. Product focused companies define themselves by their products. For example Kodak originally defined its self as being in the photo processing business. This definition impact the culture of the company in a way that hamstrings thinking and creates impediments for action. When the shift to digital cam Kodak resisted this because of the impact on its “products photo processing”.

The term “Brand Loyalty” also called as “Customer Loyalty” has been in the business industry since a very long time as a model to be used in conducting business. But it wasn’t until the mid to late 1900’s that the term was actually given its due importance by making it a vital part of advertising and marketing. The concept of marketing evolved substantially from being focused on sales of a product to having Customer satisfaction to be its focal point. Studies further revealed that there was a positive correlation between customer satisfaction and Brand Loyalty.