Dell Case Study

937 WordsOct 9, 20104 Pages
QUESTION 2 What are the elements of Dell’s strategy? Which one of the five generic competitive strategies is Dell employing? How well do the different pieces of Dell’s strategy fit together? In what way is Dell’s strategy evolving? ANSWERS As we know strategy can be define in many ways. Based on the former CEO of General Electric, He said that strategy means making clear-out choices about how to complete. So what are the elements of Dell’s strategy to be the worldwide leader in personal computer? Dell has few elements of strategy to achieve his goal. One of the elements is to be cost-efficient build-to-order manufacturing. Dell built the vast majority of its computers, workstation and servers to order with only small fraction was…show more content…
They also manage to produce Plasma TV that has been a phenomenon now days. They also been able invent a data storage that injects profit up to $2.5 billion annually. According to Michael Dell, ‘We believe that our business should make money, it you can’t figure out how to make money in the business, you shouldn’t be in that business’. QUESTION 5 What does a SWOT analysis reveal about the attractiveness of Dell’s situation in 2008? ANSWER In SWOT analysis, the analysts need to make list for the company’s strength, weaknesses, opportunities and threat. But simply making list for those 4 elements is not enough. The payout from SWOT analysis comes from conclusion about a company’s situation and the implication for strategy improvement that flow from the four lists. In the year 2008, Dell aware about the attractiveness of profit and opportunities available on that year (2008). Analyst expected the worldwide IT industry to grow from $1.2 trillion in 2007 to $1.5 trillion in Year 2010. Dell sees this as golden opportunities to grab. He also believes that his company has the expertise or strength in this field. So he grabbed the opportunities and will pursue his goal to beat HP and become worldwide leader personal computer. The weakness and treat for Dell in beating HP is of the loyal customer that sticks to the HP brand. Dell need to find a way to break the ice and becoming the

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