Dell Case Study

1153 WordsApr 18, 20055 Pages
What attract me in the Dell Company is to see how a vision can match the future. □ The Company was founded in 1984 by Michael Dell, now the computer industry's longest-tenured chief executive officer, on a simple concept: that by selling personal computer systems directly to customers, Dell could best understand their needs, and provide the most effective computing solutions to meet those needs. Dell Computer's mission statement is: "Dell's mission is to be the most successful computer company in the world at delivering the best customer experience in markets we serve. In doing so, Dell will meet customer expectations of: • Highest quality • Leading technology • Competitive pricing • Individual and company…show more content…
This is an advantage for Dell since it enable it to differentiate itself from its rival and gain relatively more supplier power. - Customer Service. After sale customer service is another one of dell's strengths. A customer with a problem can reach a technical support staff through a hotline that is manned 24 hours a day. - Economy of scale. Dell is the greatest producer of laptops and therefore has economy of scale in the laptop business. Weaknesses - Compared to its rivals, Dell has a low market share in the international Market. This is a weakness because international diversification is very important. Since most of Dell's revenues come from the US market, having a low market share in the international market is more risky. - Laptop customization is limited. Although Dell had an advantage in allowing customization within its PC industry, there is a limit to how much could customize your laptop. Therefore, dell is not much differentiated compared to its rivals within the laptop industry. - In my opinion, Dell's laptops have a weakness in its quality of display. The physical aspect of Dell's laptops in general is not as great as its rival within the PC industry. (like Apple) Opportunities: - European Market. Dell has an opportunity to increase its market share in the European market. Dell now has approximately 10% of the market share in Europe. - Internet being indispensable. This could be an opportunity

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