Essay on Dell Case Study Part a

On 04/22/16, Ken'Dell came to school with a red scratch mark on his face. The reporter stated that the child isnt complaining of pain or needs any medical treatment. According to the reporter, Ken'Dell told her the scratch on his face came from running into a pole. According to the reporter, the child told he ran into a pole while chasing his baby brother, that chased a cat. The reporter stated that the children were not properly supervised and was outside the home alone. Ms. Pendleton stated there are not any prior concerns and the child's basic needs are being met. Ms. Pendelton stated her primary concern is the proper supervision.

Present CEO and chairman of the board Michael Dell founded Dell in 1984, as a leading technology provider that designs, develops, manufactures, and supports PCs, software and peripherals, storage and servers, and associated services. With operations in four geographic areas and additional business centers and manufacturing sites in more than 20 locations around the world, Dell is able to reach more than 24,000 retail locations worldwide. Dell’s ability to process in-depth customer knowledge and the tailoring of solutions to the specific customer, through a direct customer sales model, catapulted the company in 2008 to the top PC provider in the United States and second worldwide in terms of sales.

Dell Computer Corporation was founded in 1984 by Michael Dell. From the early 1990s until the mid-2000s, Dell was ranked as a PC market leader relying on their distinctive marketing pattern “Direct Model” which undertook direct communication with customers and provided customized products. Recently, the PC industry is facing inconceivable worldwide competition, and Dell is gradually losing their competitive advantages by using its direct model in critical business segments. The company is facing shrinkage of growth, increasing competition, declining quality of customer service, and limitation of expansion. These issues have an enormous impact on Dell’s position as a technological giant in the PC industry.

REF OF GROUP MEMBERS’: TABLE 1 : 5 C’s SITUATION ANALYSIS Factors Dell Company: Resources 1.4 Licensing, Distribution channel, Supply • Intellectual property, Human resources, Patent, Competences Brand acuity1 chain management 24 25 Techno structure • Just-in-Time; CRM; Engineer R&D, Acquisition

Dell was founded in 1984 by Michael Dell and it’s headquarter is located in Round Rock, Texas. Dell Inc develops, design, manufactures, markets, sells, supports computers and related products and services. It is the one of the largest technological corporation in the world. Almost 48% of employment is in United States and rest of 52% of its employment in other countries. Dell offers its services to almost all kind of market such as corporate businesses, government, education, healthcare organizations, law enforcement agencies, small and medium-sized businesses, individual customers, and retailers. Its product line include personal computers, servers, data storage devices, network switches, software, computer peripherals, HDTVs, cameras,

Michael Dell created Dell Computer Corporation. Besides that, Michael Dell who at the time was studying at the University of Texas, Austin, in 1984 and he founded a company PC's Limited with initial capital of $ 1000. The company was originally run from outside the area precisely campus in a dorm room at Dobie Center, features original purpose as a seller of IBM-compatible computers are assembled from components supplied. Michael Dell quit school in order to be more focused on developing his business.

Dell management was concerned that, although the firm carried almost no inventory, its suppliers might be holding much more inventory than was needed to provide desired customer service. For this reason, Dell asked a team from the Tauber Manufacturing Institute (TMI), a partnership between the engineering and business schools at the University of Michigan, to study this issue. Dell sought recommendations for a sustainable process and decision-support tools for determining optimal levels of component inventory to support the final assembly process.

The business model of dell which concentrates on a built to order framework where the middleman is removed and PCs are sold directly to the end buyer

Dell Computer Corporation is the focus of the case. The time of the Dell case is

Michael Dell, founder of Dell Computer Corporation had his humble beginnings in the computer industry when he began selling personal computers directly out of his dorm room. This impressed upon him that this was the path to take in his professional life, he started his company in 1984, registered as Dell Computer Corporation. Krames, (2003) Unlike other computer companies at the time, Dell was heavily focused on the end user, the consumers who would actually be purchasing the computers. By placing the emphasis on the consumers instead of big box stores to sell his product he brought a new way of selling computers to the industry, which was an uncommon way of doing business at that time. This is a notable contribution to the computer

Due to a changing market environment and existing product life-circle there is a need for the company to revise its present business units and to think about further expansion. There is a shift in customer demand and therefore it is crucial for Dell to recognize in what ways best to satisfy the customers?needs.

This paper will discuss the generic product development process. The product development process represents the basic sequence of steps or activities that a firm employs to conceive, design, and bring a product to market (Jacobs & Chase, 2011). The process consists of six phases. Many of the phases involve intellectual activities rather than physical activities. Many firms use the generic product development process but others have more defined and precise process geared towards their functions and products.

Dell Case study. In this report we are going to analyse the business environment of the computer industry in the form of a PESTE which stands for Political, Economical, Social-Cultural, Technological and Environmental. We feel that it is important to analyse the environment of a business as it will help the business to identify the Opportunities and Threats surrounding it.

Dell’s direct model approach enables them to develop a deep understanding of the customer and how the product is likely to be used. This allows Dell to make quick but wise decisions in balancing the benefit offered by a feature against the time required to develop it. As mentioned earlier, Dell’s direct model approach cuts wasted resources, time wasted with the middleman, and sells directly to the consumer. Moreover, a team that knows its customers will be able to reach such conclusions on the fly, rather than by checking with the marketing department and implementing a new round of market research. Speeding up development is hard work, which is why Dell utilizes technology to reduce their development times. Technologies, such as computer networking, videoconferencing, product data management software and computer aided design (CAD) can support an improvement, but the center of the change must be in the management styles, team

The author of this case study aims to help the company to come up with a good plan and proposal for the said product with the gathered information from the company.