Dell Case Study Strategic Managemen

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CASE STUDY- DELL INC ASSIGNMENT #2 By: Muhammad Salman ( Syed Ahmed Farooq Wasti ( Kamran Ullah Khan ( References:,,,,, )_______ )_______ )_______ Introduction • Dell computer was founded by Michael Dell at age of twenty one in his dorm at the University of Texas, Austin. Initially the name of the company was PCs Ltd in 1984 but later it was changed to Dell Computer in 1987 when company got listed in stock exchange. • The company started with small operations through PCs by buying retailers surplus stocks at cost, then powering them up with graphics cards, hard disks, and memory before reselling them. • Dell’s strategy…show more content…
IBM major strength is complex multiprocessor systems. Dell has limitations in this regard. • Gateway computers are having only 6% US market as compared to 29% of Dell • Apple is having only 5% of US market in PC’s, but due to its philosophy of innovation, experimentation and leading edge design posing threat to Dell in future. Internal Environment Analysis Company Resources • Dell 's principal products/resources includes desktop PCs, notebook computers, workstations, and servers. The company also marketed a number of products made by other manufacturers, including CD-ROM drives, modems, monitors, networking hardware, memory cards, storage devices, speakers, and

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