Dell Computers Corporation: The Current Operation for the Manufacture of Computers

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Executive Summary The proposal presented herein gives the background information of Dell Computers Corporation highlighting the current operation for the manufacture of computers. The proposal highlights the potential of the company to increase its market share and profitability through change of its culture from order based to inventory base. It is indicated in the proposal that the company has potential given its product superiority in the market to increase profits through tapping into markets in the developing world. It has been researched and ascertained that the market for computers has not been fully exploited. Dell Corporation has the potential and capacity to venture in the developing world market and increase its sales and revenues. The proposal is based on the assumption that the client needs for computers is similar; offloading the inventory in the market through dealers and agents will not lead to increase in cost to end consumers and the marginal cost compared to the revenues will be minimal. It is suggested that Dell Computer Corporation needs to offer training to its existing work force to change their mind set. This will help in implementing the plan. Further an assessment of the company's resources and realizing those resources for the purpose of the plan proposed will assist in implementation. The proposed plan is expected to increase the market share of the company as well as increase its revenue and profit base. Business Proposal Description

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