Dell Executive Summary

6023 Words Feb 28th, 2006 25 Pages
Executive Summary

Dell Computer Corporation was established in 1984 and today ranks among the world's largest computer systems companies. Dell pioneered the concepts of selling personal computer systems directly to customers; offering build-to-order computer systems; and providing direct, toll-free technical support and next-day, on-site service. The company designs and customizes products and services to end-user requirements, and offers an extensive selection of peripherals and software.

Dell's complete range of high-performance computer systems include: Dell Dimension and OptiPlex desktop computers, Latitude notebook computers, and PowerEdge network servers. The company's products and services are sold in more than 140 countries and
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In 1997 Dell and Toronto-based Newcourt Credit Group formed Dell Financial Services, a joint venture that will provide financing for Dell customers. That year Dell also announced plans to enter the market for engineering, analysis, and design computers called workstations. Dell built up its consumer business in 1997 by separating that operation from its small-business unit and beginning a leasing program for individuals.

Current Situation (1997)

Computer Industry and Market Prediction

It is hard to believe that another year has gone by in an industry that used to live by Moore's law. Moore's law states that technology doubles every 18 months. While that maxim still works, at least when it comes to semiconductors, it doesn't accurately depict the greater changes the computer industry is going through at this time. The Internet seems to speed ahead in 1997, while the market is expanding in leaps and bounds. Last year at this time, market researchers predicted that we would see at least a 12% growth in PC sales. However, thanks to high demand in sub-$1000 PC's this Christmas, It is likely to see unit sales for 1997 at 20% or higher. Of course, with lower priced PC's gobbling up as much as 40% of retail, revenues may actually be down for this same time period.

At the beginning of the year, many thought that the New Computer (NC) was going to start taking off. At best, it is finding a niche in

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